Blog

Des Moines isn’t Iowa’s best-kept secret anymore. New businesses are popping up. National companies are expanding. Local favorites keep raising the bar. That’s great news for the city’s economy—and not-so-great news if you’re hoping your business will stand out by simply existing. To earn attention, a business needs a clear point of view, a recognizable […]

AI can write a headline, analyze thousands of data points, personalize an email, and optimize an ad campaign before your first cup of coffee gets cold. Impressive? Absolutely. A complete marketing strategy? Not even close. Artificial intelligence has quickly moved from an emerging technology to an everyday marketing tool. Brands now use AI to create […]

Some cities are built on hype. Des Moines is built on growth. While larger markets compete for attention, Des Moines continues to attract businesses, entrepreneurs, developers, and talent with something far more valuable than buzz: opportunity. The region’s steady growth, business-friendly environment, and collaborative spirit have created fertile ground for innovation and investment. But growth […]

“A lot of people don’t think that those with intellectual disabilities can go beyond what they think of us. I want to break that expectation.” That’s the mission of Zinyra “Z” Ross, also known as Just Z, an artist, activist and motivational speaker who, along with her mother Simyra Ross, recently partnered with Maclyn to […]

A woman- and minority-owned business based in Chicago, Illinois, Ms. P’s Gluten Free serves up gluten-free snacks that hit the sweet spot of nutritious and delicious. Maclyn selected Ms. P’s as our first-ever Lightbox Grant recipient for a few reasons. Not only are their products remarkable — packed with flavor and made with whole, raw […]

Maclyn is hiring a Marketing Coordinator, Experiences to support integrated marketing campaigns, brand activations, and experiential programs across multiple markets nationwide. Job Description As part of the Experiences team, you will help plan and execute 300+ events annually while supporting day-to-day account coordination, logistics, inventory management, and event operations. This is a hands-on role for […]

Paid media makes you visible. Public relations makes you credible. That difference matters. You can buy impressions all day, but trust is harder to earn and easier to lose. That’s where a strong public relations strategy comes in. It builds credibility, extends your reach, and strengthens your brand in ways paid media alone can’t. At […]

Maclyn is hiring a Chicago-based Tour Manager to support an exciting summer/fall tour representing two nationally recognized brands from June 1 – Oct. 1. Job Description We are seeking a reliable, high-energy Tour Manager to support a traveling experiential marketing tour. This role is ideal for someone who enjoys live events, thrives in fast-paced environments, […]

If your brand is still treating video like a nice extra, it is already behind. Video is not a bonus piece of content anymore. It is one of the clearest, fastest, and most effective ways to connect with people, explain your product or service, and move your target audience to act. That matters because attention […]

Marketing keeps getting bigger. More platforms. More audiences. More noise. So why are the best campaigns getting smaller on purpose? Because people trust people. They trust neighbors, local creators, community organizations, and the places they visit every week. They also trust brands that show up where life happens, not just where ads appear. That’s why […]