the challenge Oswald’s, Naperville’s oldest family-owned-and-operated pharmacy, has been a constant for families throughout the last 145 years. But as the store changed ownership to the next generation in the middle of a pandemic, they needed a new script to lead the...
BrownWinick is a law firm headquartered in Des Moines, Iowa, home to some of the most respected attorneys in their respective fields. But in law, as in life, you’re only as good as your reputation: BrownWinick needed a new brand that lived up to theirs.
Through extensive research and ideation, we built a case to cement their status as Des Moines’ foremost law firm. This significant shift in the way the company presented itself gave BrownWinick an identity that suits them.
Brand Identity :
Trial – No Error
After choosing an ownable color palette to set BrownWinick apart from other law firms, we also incorporated an icon system into their visual identity as a way to distinguish between the firm’s services and industries. We used the brand colors: lime green and orange, to create a dual-tinted icon set to represent the different categories amongst both groups.
Your website is your first impression, and it’s got to prove why a client should go with you. Many law firms have sites that look like you found them from a 2pm public access TV commercial. BrownWinick was far beyond that, but they needed to leave the entire stratosphere. We blasted off with a cohesive, comprehensive new website.