the challenge Before America could run on Dunkin’, the Midwest market needed help to turn a Boston import into a hometown hero.the solution For over 20 years as a prolific Dunkin’ partner, we’ve perked up brand loyalty and kept excitement brewing in 53 markets all...
BrownWinick is a law firm headquartered in Des Moines, Iowa, home to some of the most respected attorneys in their respective fields. But in law, as in life, you’re only as good as your reputation: BrownWinick needed a new brand that lived up to theirs.
Through extensive research and ideation, we built a case to cement their status as Des Moines’ foremost law firm. This significant shift in the way the company presented itself gave BrownWinick an identity that suits them.
Brand Identity :
Trial – No Error
After choosing an ownable color palette to set BrownWinick apart from other law firms, we also incorporated an icon system into their visual identity as a way to distinguish between the firm’s services and industries. We used the brand colors: lime green and orange, to create a dual-tinted icon set to represent the different categories amongst both groups.
Your website is your first impression, and it’s got to prove why a client should go with you. Many law firms have sites that look like you found them from a 2pm public access TV commercial. BrownWinick was far beyond that, but they needed to leave the entire stratosphere. We blasted off with a cohesive, comprehensive new website.