the challenge Before America could run on Dunkin’, the Midwest market needed help to turn a Boston import into a hometown hero.the solution For over 20 years as a prolific Dunkin’ partner, we’ve perked up brand loyalty and kept excitement brewing in 53 markets all...
As economic development hit western Des Moines, investors largely ignored the City of Altoona, just to the east. They perceived it as a “small, sleepy town”, failing to see the potential just beneath the surface. But this wasn’t a boom waiting to happen: it was dawning right now.
MACLYN crafted an urgent, anthemic call-to-action – Altoona is Happening Now – that gave the city newfound swagger, awoke the development community, and sparked a revolution. Since brand launch, the city has become Iowa’s Rising Star. With 350 new jobs and $358 million invested in the community, Altoona is Happening Now.
Social Media Management
RESEARCH & DISCOVERY:
Understanding Altoona’s Challenges & Opportunities
Through qualitative & quantitative research, MACLYN identified Altoona’s target market, created a detailed SWOT analysis, and gained insights from Google Analytics and other data sources. We sat down with key members of the Altoona community, as well as outsiders, to fully understand the city’s perception and reality.