the challenge Since 2007, the Golf for Injured Veterans Everywhere Foundation (GIVE) has been working tirelessly to improve the lives of Iowa’s military heroes through therapeutic golf instruction, social engagement, community outreach and more. The work they do and...
As economic development hit western Des Moines, investors largely ignored the City of Altoona, just to the east. They perceived it as a “small, sleepy town”, failing to see the potential just beneath the surface. But this wasn’t a boom waiting to happen: it was dawning right now.
MACLYN crafted an urgent, anthemic call-to-action – Altoona is Happening Now – that gave the city newfound swagger, awoke the development community, and sparked a revolution. Since brand launch, the city has become Iowa’s Rising Star. With 350 new jobs and $358 million invested in the community, Altoona is Happening Now.
Social Media Management
RESEARCH & DISCOVERY:
Understanding Altoona’s Challenges & Opportunities
Through qualitative & quantitative research, MACLYN identified Altoona’s target market, created a detailed SWOT analysis, and gained insights from Google Analytics and other data sources. We sat down with key members of the Altoona community, as well as outsiders, to fully understand the city’s perception and reality.