Photo of a man holding a golf club behind his shoulders
GIVE Foundation Logo

the challenge

Since 2007, the Golf for Injured Veterans Everywhere Foundation (GIVE) has been working tirelessly to improve the lives of Iowa’s military heroes through therapeutic golf instruction, social engagement, community outreach and more. The work they do and the impact they have are simply tremendous.

However, when we initially teamed up with GIVE, it became apparent that their brand was not quite up to par. It lacked the modernity, polish, and consistency needed to accurately represent their incredible organization. Plus, they had yet to truly find their voice. We were determined to change all of this.

the solution

MACLYN built an entirely new brand for GIVE and reimagined every part of their marketing process, from messaging strategy to social media engagement and everything in between. By doing so, we’ve allowed GIVE to broaden their reach and strengthen their reputation as a powerful, life-changing veteran support community.

But our journey with GIVE is just getting started. We’ve been working closely with them ever since, helping them capitalize on their newfound momentum and realize their full potential.


Brand Identity
Content Creation
Graphic Design
Web Design
Social Media Management


Understanding GIVE’s Challenges & Opportunities

By interviewing key stakeholders and doing more than our fair share of background research, MACLYN developed an exciting, actionable framework for GIVE’s soon-to-be-created brand. This guided us as we established their powerful new value prop, supported by three memorable brand pillars—empowerment, camaraderie, and accessibility.
Brand Development:

GIVE’S Mission


The MACLYN team put our heads together to create a sleek, modern visual identity for GIVE that’s as meaningful as it is recognizable, pairing classic American design elements with inventive iconography and eye-catching graphic treatments. Propped up by a new compelling, yet approachable brand voice, GIVE’s new brand clearly communicates who they are, what they do and why it matters. But most importantly, it inspires audiences to take action.

Website Development:

Establishing a Digital Headquarters

Having an attractive, useful website is a must for any brand looking to stand out in today’s crowded online market. With this in mind, we wrote, designed and developed a new site for GIVE that brought their revitalized brand to life through easy-to-understand information hierarchies and intuitive, accessibility-focused UX. It now serves as their digital headquarters, helping them educate new audiences, communicate with veterans and volunteers, and collect donations.

A photo of the GIVE website displaying on a laptop
Website Development:

Establishing a Digital Headquarters


Spreading the word,


The MACLYN team put GIVE’s new brand on display across all digital channels, from Google Display ads and YouTube pre-roll ads to social media and more. We also updated their website to include the most current donation software plugins, helping diversify and streamline their fundraising process to match their new digital capabilities.

An image of an iPhone showing a GIVE Foundation popup ad
A decorative yellow square
A baseball hat showcasing the GIVE Foundation Logo

a Genuine


A brand hinged on quality and smooth operation should have the web user experience to match. We completely rebuilt the RW Hardware website with revamped utility and design that honored the brand’s bold and refined aesthetic. Visitors can more easily find products and explore case studies across a wide swing of industries, from RW Hardware’s restoration of a historical mansion, to a New England life-saving station.

A view of a smart phone showcasing a GIVE Facebook Ad

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