the challenge

Choose DuPage is the economic development alliance for DuPage County, Illinois. A public/private partnership between business and government leaders, their collective mission is to foster a business-friendly community while growing, attracting, and retaining businesses. To do this, they needed a strong marketing team that could position DuPage as a premier global business location.

the solution

Choose DuPage partnered with MACLYN to be their outsourced marketing partner. In this role for nearly a decade, MACLYN develops and executes an annual strategic marketing plan that includes digital advertising, content creation, web development, and more.

SERVICES PROVIDED:

Outsourced Marketing
Brand Development
Strategy
Web Development
Media Planning
Content Marketing
Database Management
Virtual Events
Annual Reports

OUTSOURCED MARKETING:

Prosperity Made
Personal

Success is a matter of choice. That’s more than a tagline: it’s a tactic. We serve as Choose DuPage’s de facto marketing director, giving them the dedicated services they need, with a wide variety of talent that comes from a team of professionals.
We develop engaging and informational content that supports our marketing objectives, and positions DuPage County as a thriving and robust business community.
CONTENT CREATION:

When It All Clicks

CREATIVE CAMPAIGN:

Taking Care
of Business

During the COVID-19 pandemic, we worked to keep companies and citizens thriving with a business attraction campaign. We enticed companies to take advantage of DuPage County’s business friendly environment, highly educated workforce, and wide-open spaces.

SECURING ECONOMIC FUTURES:

Altruistic Tech

We helped facilitate Reinvest DuPage, a Small Business Relief Grant Program. We worked with Choose DuPage to develop the process for applications and approvals, integrated third-party channels for a secure flow of info, and ensured enhanced web security optimized for heavy traffic – quoth our web team: “If they took out a Superbowl ad tomorrow, their site wouldn’t crash.”
VIRTUAL EVENT PLANNING

Tech Yeah

When Choose DuPage held several webinars for the grant program, we guided them through every step of the way. We handled everything behind the scenes – from marketing the event and registration, to running event logistics and making sure nobody was on mute (wear pants, people!)

the results

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CASE STUDIES