the challenge Before America could run on Dunkin’, the Midwest market needed help to turn a Boston import into a hometown hero.the solution For over 20 years as a prolific Dunkin’ partner, we’ve perked up brand loyalty and kept excitement brewing in 53 markets all...
Scientel Solutions is up there with the world’s leading innovators, delivering high-tech solutions like Drone Defense and Smart City Infrastructure. They’re basically the James Bond-meets-MacGyver of tech companies. Unfortunately, when we first met them, Scientel’s outdated brand and website were holding them back.
In 2020, MACLYN partnered with Scientel to rebrand their company. We developed a new visual identity, core message and website that reflect their vast capabilities and innovative spirit… while imbuing their brand with the “cool factor” they deserve.
Meanwhile, recurring elements like the “Line of Connectivity” – a luminescent trail of light that draws connections between Scientel technologies and end-users – give the brand its distinctly futuristic character. A sleek custom icon system was also derived from this visual concept, supplying a system to distinguish industries and services throughout the brand.
CORE MESSAGING DEVELOPMENT:
Evolving the Scientel Story
To create Scientel’s new core message, we shifted the focus from what they do to who they are. In a nutshell, Scientel is a network of very smart people who solve extremely complex challenges using advanced technology. And, if the technology doesn’t exist, they invent it. That simple, refreshingly straightforward identity statement has the flexibility to stay with Scientel for years to come, reminding their team and their customers who they are and the incredible things they are capable of doing.
We knew that the new Scientel website would be many users’ first interaction with the brand, so we wanted to make it an experience they’d remember.
While Scientel’s former site was bogged down with heavy content and a confusing structure, the new site is clean, responsive and user-friendly. ScientelSolutions.com draws users in with its cinematic homepage, tellingthe story of the brand through animated imagery and short blocks of copy.