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The Nonprofit’s Survival Guide to 2020-2021

The Nonprofit’s Survival Guide to 2020-2021

Much has been said about the economic devastation of the pandemic: the jobs lost, the businesses closed, the industries overturned. Less attention has been given to another victim of the crisis: the nonprofit sector and the millions of people who depend on it. In a...

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Key Benefits of Social Media Marketing

Key Benefits of Social Media Marketing

Everyone is on social media these days, right? Even our grandparents are active on Facebook and discovering YouTube videos. Pretty much every demographic has a social media platform or two they spend time on. So, it stands to reason that when it comes to marketing...

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What is digital marketing?

What is digital marketing?

In the era of remote work, social distancing and the “new normal,” everything is digital. From conferences to school to happy hours, we can do anything that needs to be done on a computer, tablet or smartphone. This increased use of web platforms has made digital...

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First Impressions: Some Advice for Launching Your Brand

First Impressions: Some Advice for Launching Your Brand

Everyone knows that first impressions matter. When you meet someone for the first time, the impression that you make stays with them long after the conversation is over, playing a disproportionate role in shaping their perception of you. That’s why, when we first meet...

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The Art of Branding: Crafting a Visual Identity

The Art of Branding: Crafting a Visual Identity

At its simplest, a Brand can be broken out into 2 sections, Core Messaging and Visual Identity. Neither is more important than the other, but today…it’s all about the Visual Identity. So, let’s break down the elements that make up the “look” of a Brand. Logo. Often...

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What Does a Marketing Agency Do?

What Does a Marketing Agency Do?

The word marketing is tossed around so often. There's so much thought leadership and meanings out there, so we like to cut straight to the chase: What does a marketing agency do? The stereotypical coffee dad joke would be “What doesn’t a marketing agency do?” but it...

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What is a Design Agency?

What is a Design Agency?

As an omni-service marketing agency, we get it. We are also a design agency. We get that question a lot: what is a design agency? Well, the standard answer is that a design agency is a creative firm focused on how brands look, sound and feel, in order to make products...

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