Avanade

Nov 17, 2020

Avanade

the challenge

As a leading business-and-technology innovator, Avanade thrives on change – changing norms, changing technology, a changing world. However, all that change made it difficult to define their identity. They needed an answer to the question: What is Avanade about?

the solution

MACLYN partnered with Avanade to identify a value proposition centered on “The Human Impact.” With humanity as our core message, we crafted a series of cross-platform campaigns that have changed the way the world sees Avanade. With MACLYN’s help, Avanade has become a leading voice in the fields of business and technology.

SERVICES PROVIDED:

Content Creation
Graphic Design
Web Design
Photography
Social Media Management
Videography
Post-Production
Screenwriting
Animation

RELEVANT MESSAGING:

Outstanding Outreach

Adapting to a crisis is not about reacting: it’s about leading the way. When calming, connective messaging met comforting, inspiring imagery and fluid animation (generating a suite of multi-sized display ads), we helped Avanade light a path through the COVID-19 pandemic.
CINEMATIC STORYTELLING

Bringing Humanity
through Technology
to SCI

With an emotionally driven narrative, we illustrated how Avanade and Service Corporation International (SCI) simplified the funeral planning process to help families navigate the difficult journey of loss. Impacting humanity through technology in life and beyond.

CONVERSATION & CONTENT

Engaging the C-Suite
in a Social Conversation

Cybersecurity, Digital Ethics, AI – the tech world is crowded with products and buzzwords. With the #BeyondtheBuzzword campaign, we helped Avanade curate meaningful conversations on the impact of technology on humanity – online and offline.
DOCUMENTARY STORYTELLING

Using Altruism to
Advance Women in
the STEM Fields

Avanade strives to make a genuine human impact by inspiring the business and technology leaders of the future – especially women from all over the world. In this film, we interview Nandita, an Avanade Scholarship recipient to learn her story and Avanade’s role in empowering young women to pursue careers in STEM.
Translating Twenty Years

International
Translations:

When Avanade asked us to drive a LinkedIn awareness campaign, we adapted the social media graphics for their individual global audiences.
Need your content localized internationally? We can translate that. Podemos traducer eso. On peut traduire ça. 私たちはそれを翻訳することができます.
NARRATIVE STORYTELLING

Transforming Business
through People and
Their Passions

At the heart of Avanade Advisory’s transformative solutions are people with passion — passion that drives them, inspires them, and even changes them. These are the humans who drive impact through technology. Here, Avanade business advisors share how the values and skills from their ‘passion projects’ transform their work.

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CASE STUDIES

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