Avanade

the challenge

To achieve their ambitious goals and grow their audience, Avanade needs a creative partner who champions their brand while continuously pushing them to greater heights. o the question: What is Avanade about?

the solution

For nearly a decade, MACLYN has been Avanade’s trusted creative partner. From showcasing client success stories to launching the new Avanade X, we have collaborated with numerous contacts across the global organization to deliver outstanding creative.

We tell Avanade’s stories across all channels and mediums, including videos, social media, interactive digital experiences, long-form written content, and more. All the while, we constantly bring fresh ideas to the table and tell every story with passion, humanity and imagination.

SERVICES PROVIDED:

Video Production
Creative Direction
Content Creation
Brand Campaigns
Social Media
Copywriting
Animation
Web Design

BRAND LAUNCH VIDEO:

Hey, World.
Meet Avanade X.

Avanade X is all about cutting-edge experiences. To mark the 2022 launch of this exciting new sub-brand, we created a video that’s an experience in itself, using sound and imagery in ways that surprise and delight.

SXSW AUDITION:

For Your
Consideration

Jeremy and Joe really wanted to speak at SXSW—mostly because they wanted to share their thoughts on AI, but also because, you know… it’s SXSW! We brought the Avanade all-stars together for an off-the-cuff conversation that turned into an awesome audition. (And it worked—the pair was selected for the 2024 show!)

AWARD ANNOUNCEMENT:

If You Can Dream It, We Can Make It.

To celebrate Avanade’s Microsoft Customer Experience Partner of the Year accolade, we imagined what happens when dreams become reality.

CULTURE & RECRUITMENT:

Together, We
Go Beyond

Avanade’s culture is fresh, inclusive and inspiring. We created a video channeling this energy to attract top talent and build internal company pride.

INTERACTIVE REPORT:

Making Waves:
A Year in Review

When tasked with creating a client supplement to Avanade’s 2022 Annual Report, we developed “Making Waves”. This interactive digital experience celebrates the successes of Avanade and their clients in style, while integrating thought-leadership content to encourage further engagement.

GOVERNMENT SECTOR FEATURE:

Introducing Avanade’s Canadian Cloud Adoption Hubs

Avanade is helping government organizations across Canada embark on their cloud journey. We headed to their Halifax Cloud Adoption Hub to get the full story.

CLIENT SUCCESS STORIES:

Showing How Avanade’s Clients Do What Matters

From developing storyboards and filming interviews to producing final cuts, our creative team creates original videos that showcase how Avanade helps clients Do What Matters.

CELEBRATING SUCCESS

FY21 on the Big Screen

FY21 was a huge year for Avanade. In fact, it was so big that we decided it deserved a Hollywood-style trailer of its own.

WOMEN IN S.T.E.M.

Nandita’s Story

We knew that the best way to showcase Avanade’s “Women in S.T.E.M.” scholarship program was through a story. So, we flew out to California and met Nandita, a young woman who dreams of using technology to change the world.

VIRTUAL EXPERIENCE

Branding an Exclusive Event Featuring will.i.am

MACLYN collaborated with the Avanade team to develop Changemakers, a series of experiences that connect key Avanade clients and team members with top-notch creatives. Then, we helped drop the beat with their first guest: rapper, philanthropist and technologist will.i.am.

AVANADE ADVISORY

Will You Fear Change… Or Embrace It?

The clock was ticking. At the peak of the pandemic, we worked with Avanade Advisory to develop a video that called on business leaders to embrace fast-paced change—and showed how Avanade can lead the way.

VISION & VALUES

Launching Avanade’s New Global Vision

When you look to the future, what do you see? In 2022, we helped Avanade answer that question, partnering with the global organization to launch their new company-wide vision.

INCLUSION & DIVERSITY

Empowering Every Voice Across Avanade’s Global Community

We partnered with Avanade’s I&D team to showcase the progress Avanade has made in recent years and the genuine human impact of their worldwide efforts.

NARRATIVE STORYTELLING

Transforming Business
through People and
Their Passions

At the heart of Avanade Advisory’s transformative solutions are people with passion — passion that drives them, inspires them, and even changes them. These are the humans who drive impact through technology. Here, Avanade business advisors share how the values and skills from their ‘passion projects’ transform their work.

All Work