Blog

Your potential customers are bombarded with thousands of marketing messages every single day. In this age of information overload, how can you possibly cut through the noise and build a brand that truly resonates. The answer lies in understanding the future of marketing. “Brand success” is no longer just about sales figures but about fostering […]

Let’s talk about something that’s been a total transformation for the way brands market themselves in recent years: brand storytelling. Now, before you roll your eyes and think, “Not another marketing buzzword!” hear us out. ‘Storytelling’ isn’t just some overused trend that marketers latch onto for a quick fix. No, it’s an age-old tool that’s […]

Did you know that only 3% of websites are fully accessible to people with disabilities? That means the vast majority of the internet creates barriers for over 1.3 billion people globally who live with disabilities. For businesses, this isn’t just a moral issue—it’s a missed opportunity to connect with a massive audience. Digital accessibility ensures […]

Did you know that 88% of online users won’t return to a website after a poor experience? This statistic underscores the importance of maintaining your website as a high-performing, user-friendly asset.

Making a great product is no longer enough. In today’s fast-paced world, launching a brand requires a mix of creativity, strategy, and a touch of pizzazz. Whether you’re in Naperville, Chicago, or Des Moines, you want your product to grab attention and make waves. From influencer campaigns that create buzz to experiential events that engage […]

In a world where attention spans are shorter than a TikTok video, businesses need to get creative to capture interest. People scroll through their feeds so fast that it takes something truly eye-catching to make them stop and take notice. This is where digital animation can really shine! Digital animation has become one of the […]

Advertising is the lifeblood of any successful business, but managing an advertising budget can be a daunting task. With so many options and strategies available, it’s crucial to approach advertising budget optimization strategically. Effective budget management is the key to achieving better advertising outcomes and maximizing your return on investment, whether you operate in Chicago, […]

MACLYN, a boutique marketing agency in Naperville, IL, is looking for a Junior Art Director. As a member of our Creative Team, you will collaborate with talented artists, writers and strategists to design digital and print materials, while honing your skills. The ideal candidate has a solid foundation in design principles, but is eager to […]

Internal branding is more than just a buzzword; it’s a strategic approach that focuses on aligning employees with the company’s brand identity and values. We’re living in a highly competitive market, so we can not overstate the importance of a strong brand identity within an organization. You see, when employees understand and connect with their […]

Isn’t it infuriating when your post-production process turns into a nightmare? As a videographer, you put in countless hours planning and executing the perfect shoot, only to find yourself drowning in a sea of footage that’s a headache to edit. Poorly planned shoots can lead to inconsistent lighting, awkward angles, and missing coverage—all of which […]