blog

What is App Development?

What is App Development?

App development has become a buzzword in circles of entrepreneurs, small business owners, and marketing professionals - and for good reason. From podcast hosts that are building their own mobile applications and local grocery stores announcing their app launch, apps...

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Why Content Creation is Important for Your Business

Why Content Creation is Important for Your Business

Content creation is of the utmost importance for most businesses. Okay, the Amazons and Apples of the world don't necessarily need a high-performance blog because everyone in the world already knows who they are and what they do, but for the rest of us, creating...

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In Defense of Lopsidedness

In Defense of Lopsidedness

Written by MACLYN Copywriter Troy Kelleher For some of us who work in marketing, there is a constant, simmering anxiety to be all things—a writer, a strategist, a project manager, and perhaps a social-media pro, all rolled up into one standard-sized human. The...

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Now Hiring: Copywriter w/ Social Media Skills

Now Hiring: Copywriter w/ Social Media Skills

MACLYN, a boutique marketing agency in the Chicago area, is looking for a talented and creative human to join our team. We’re looking for a copywriter... or maybe a brand storyteller... or a content creator... or... um... ...Look, it doesn’t actually matter to us what...

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The Importance of Professional Website Development

The Importance of Professional Website Development

As a business owner, you know that having a well-designed website is crucial. Your brand’s online presence could be the difference between success or failure. But what exactly is a well-designed website? What’s the difference between a good and a great website?...

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The Benefits of Professional Screenwriting

The Benefits of Professional Screenwriting

Ever heard of the saying: "It all starts in the script?" Well, this is true because regardless of whatever you're producing, be it a feature film, commercial, or short video, the script is the primary source material. And a script comes from writing. Screenwriting or...

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What Is Post-Production and Why Is It Important?

What Is Post-Production and Why Is It Important?

Today, countless people slap a filter on pictures before uploading to social media or edit their Instagram Reel to feature slick transitions. These nifty, automated tricks give the public a taste of post-production - but it’s only the tip of the iceberg!...

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