the challenge

Wannemaker’s Hame and Garden is Chicagoland’s best garden and home boutique – but as they looked to expand their customer base, the community pillar needed a fresh brand that was relevant to today’s customers while still honoring their roots.

the solution

As the 3rd generation of Wannemaker’s took charge of the family business, we helped them plant seeds to keep growing their green. We built a fun new brand, and expanded their advertising into digital to better target their audience. Through a robust new digital presence, we continue to help Wannemaker’s blossom.

SERVICES PROVIDED:

Brand Development
Website Design
Strategy
Content Creation
Photography
Social Media Management
Videography
Post-Production
Animation
Media Placement

BRAND IDENTITY:

WanneBuildABrand?

MACLYN took the family name, with all its equity and ethos, and made it the actionable promise behind an evolved brand. With fun puns like “WannemakeitSparkle?” and “WannePresentForPops?” we cultivated an artful specialty brand with a focus on growing family traditions. Sales skyrocketed by 30% in year one, and an average of 10% each year since 2011.

WEBSITE DESIGN:

WanneDigitalShowroom?

Inspired by the beauty of the store itself, we built a bespoke site with a garden of puns and an artful color palette. As the brand blossomed, we helped our favorite family make an evergreen website that shifts with their seasons.

TARGETED DIGITAL ADVERTISING

WanneCourt
Customers?

We cultivate carefully-crafted digital ads, using digital targeting to grab a qualified audience by the root when they search for anything Wannemaker’s offers.

OUT OF HOME:

WanneDesignABillboard?

There’s no place like homebase for the holidays. Wannemaker’s is Chicagoland’s Holiday Headquarters, and every year we trim a Yuletide billboard to broadcast that they’re the dream destination for all things merry and bright.

We seed Wannemaker’s accounts with social media ads and the occasional enticing content for their socially savvy affluent audience. Look out for our cross-platform presence across Facebook and Instagram. Do you dig what we’re planting?
Social Platform Management:

WanneGrowYourFollowing?

 

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CASE STUDIES