Wannemaker’s Home and Garden is Chicagoland’s best garden and home boutique – but as they looked to expand their customer base, the community pillar needed a fresh brand that was relevant to today’s customers while still honoring their roots.
As the 3rd generation of Wannemaker’s took charge of the family business, we helped them plant seeds to keep growing their green. We built a fun new brand, and expanded their advertising into digital to better target their audience. Through a robust new digital presence, we continue to help Wannemaker’s blossom.
Brand Development
Website Design
Strategy
Content Creation
Photography
Social Media Management
Videography
Post-Production
Animation
Media Placement
MACLYN took the family name, with all its equity and ethos, and made it the actionable promise behind an evolved brand. With fun puns like “WannemakeitSparkle?” and “WannePresentForPops?” we cultivated an artful specialty brand with a focus on growing family traditions. Sales skyrocketed by 30% in year one, and an average of 10% each year since 2011.
Inspired by the beauty of the store itself, we built a bespoke site with a garden of puns and an artful color palette. As the brand blossomed, we helped our favorite family make an evergreen website that shifts with their seasons.
We cultivate carefully-crafted digital ads, using digital targeting to grab a qualified audience by the root when they search for anything Wannemaker’s offers.
We use email to engage our existing customer base, sending out lovingly crafted messages to our carefully curated email list to let them know about special promotions, events and general beauty happening at the store.
There’s no place like homebase for the holidays. Wannemaker’s is Chicagoland’s Holiday Headquarters, and every year we trim a Yuletide billboard to broadcast that they’re the dream destination for all things merry and bright.
The Meaning of MACLYN
Our Team
Brand Development
Content Creation
Graphic Design
Photography
Web Design + Development
Outsourced B2B Marketing
Strategy
SEO
Search Engine Marketing
Social Media Management
Content Marketing
Influencer Marketing
Videography
Post-Production
Screenwriting
Animation
Earned Media
Community Relations
Crisis Communication