the challenge Oswald’s, Naperville’s oldest family-owned-and-operated pharmacy, has been a constant for families throughout the last 145 years. But as the store changed ownership to the next generation in the middle of a pandemic, they needed a new script to lead the...
Wannemaker’s Hame and Garden is Chicagoland’s best garden and home boutique – but as they looked to expand their customer base, the community pillar needed a fresh brand that was relevant to today’s customers while still honoring their roots.
As the 3rd generation of Wannemaker’s took charge of the family business, we helped them plant seeds to keep growing their green. We built a fun new brand, and expanded their advertising into digital to better target their audience. Through a robust new digital presence, we continue to help Wannemaker’s blossom.
Social Media Management
MACLYN took the family name, with all its equity and ethos, and made it the actionable promise behind an evolved brand. With fun puns like “WannemakeitSparkle?” and “WannePresentForPops?” we cultivated an artful specialty brand with a focus on growing family traditions. Sales skyrocketed by 30% in year one, and an average of 10% each year since 2011.
TARGETED DIGITAL ADVERTISING
We cultivate carefully-crafted digital ads, using digital targeting to grab a qualified audience by the root when they search for anything Wannemaker’s offers.
We use email to engage our existing customer base, sending out lovingly crafted messages to our carefully curated email list to let them know about special promotions, events and general beauty happening at the store.
OUT OF HOME:
There’s no place like homebase for the holidays. Wannemaker’s is Chicagoland’s Holiday Headquarters, and every year we trim a Yuletide billboard to broadcast that they’re the dream destination for all things merry and bright.
Social Platform Management: