the challenge Before America could run on Dunkin’, the Midwest market needed help to turn a Boston import into a hometown hero.the solution For over 20 years as a prolific Dunkin’ partner, we’ve perked up brand loyalty and kept excitement brewing in 53 markets all...
Out of all the critical buzzwords on this site, we probably have to explain influencers the least. You’ve seen, you’ve followed – your feed is full of beautiful people. But it’s a lot harder than it looks: it’s an art and a science. We’re here to navigate you through the stars.
creating real connections
COMMUNITY & COMMERCE
The current mood is not about buying belongings: it’s about belonging. The best and brightest influencers have created active cross-platform communities to engage with followers, building trust alongside a brand, and that’s why the phenomenon works. Influencers don’t just make sales: they make connections.
authenticity in advertising
That’s why the MACLYN secret is to actually be genuine. The most effective influencer has to be enthusiastic about what they’re promoting – the kind of person who’d do it on their own anyway. Someone whose brand aligns with what they’re posting about (fyi, Jenny McCarthy REALLY loves Dunkin’). It’s why we meticulously pick and carefully vet each partner to create the optimally organic and authentic post possible.
PAY TO PLAY
Hawking your product? Has limited effectiveness – people’s walls eventually go up. Getting a peer they have a parasocial relationship with to vouch for it? Priceless (well, almost).
PARTY IN THE USA
We often organize kickoff parties to generate legitimate excitement in your influencers – and envy in your followers. With ‘Grammable content creation opportunities, sparking some serious FOMO can be good for your finances.