
LABS
- Content Creation
- Web Design
- SEO
- Brand Identity
- Photography

Maclyn teamed up with LABS to create “Chase Your Victory,” a campaign that challenges the notion that *only* elite athletes deserve elite treatment. Along the way, we created a bold new visual identity, developed a simple and beautiful website, and even designed the gym’s tentacled mascot, Victor E.

Creative Brand Development
"Chase Your Victory"



Website Development
Creating a New Home for Victory

Targeted Digital Advertising
Engaging with Our MVPs

Brand Photoshoot
Anyone Can Train Like an Elite



Content Curation
Content that Sticks the Landing

