LABS

  • Content Creation
  • Web Design
  • SEO
  • Brand Identity
  • Photography

Maclyn teamed up with LABS to create “Chase Your Victory,” a campaign that challenges the notion that *only* elite athletes deserve elite treatment. Along the way, we created a bold new visual identity, developed a simple and beautiful website, and even designed the gym’s tentacled mascot, Victor E.

Creative Brand Development

"Chase Your Victory"

D
Website Development

Creating a New Home for Victory

D
Targeted Digital Advertising

Engaging with Our MVPs

E
Brand Photoshoot

Anyone Can Train Like an Elite

C
Content Curation

Content that Sticks the Landing

E
Brand Engagement

Meet Victor E., the LABS' Multi-Talented Mascot

D

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CASE STUDIES