the challenge Special Olympics Illinois (SOILL) is a storied organization with an incredible legacy. When they came to us with the goal of recruiting more athletes, volunteers and donors of all demographics—we grasped the opportunity to do something extraordinary. We...
LABS had an awareness & perception problem. The target market perceived them as “intimidating” and “elite,” while their unique location hid them from public view: literally and figuratively.
We gave the gym some sick gains with “Chase Your Victory”, a brand that invites athletes of every level to experience the gold-medal treatment. Through powerful branding & strategic implementation, we generated new leads, shifted public perception, and significantly grew their market awareness.
Research & Discovery:
Understanding LABS Challenges & Opportunities
Through qualitative & quantitative research, MACLYN identified LABS’ target market, created a detailed SWOT analysis, and gained insights from Google Analytics and other data sources.
Inviting Target Markets to Chase
MACLYN developed a new, UX/UI-friendly
website imbued with LABS’ brand promise.
Creating a New Home for Victory
Targeted Digital Advertising:
Chasing Victory on the Google Playing Field
LABS gives the everyman the elite Olympian treatment, and they needed the photography to match. We made the investment for gold medal photography and art direction, and executed it for the perfect 10.
The Everyman is Elite
Making a Thought-
Strong brands engage their targets by leading conversations. To establish LABS as an industry thought-leader, we crafted engaging, thought-provoking content that showcases the brand’s insider sports knowledge.