SEO - MACLYN

All Work

Special Olympics Illinois

Brand Identity Public Relations Athlete Endorsement Content Creation Social the challenge Special Olympics Illinois (SOILL) is a storied organization with an incredible legacy. When they came to us with the goal of recruiting more athletes, volunteers and donors of...

GIVE Foundation

Logo Design Brand Development Web Design Digital Social Maclyn partnered with the GIVE (Golf for Injured Veterans Everywhere) Foundation to reimagine their brand and marketing strategy. Today, we continue to help the organization attract donors, educate the public,...

Next Door & Window

Next Door & Window

Logo Design Brand Development Web Design Digital Social the challenge Next Door & Window is a titan of window and door replacement, a paragon of quality and service. But in a saturated market, prospective customers were looking through them, rather than at...

Oswald’s

Logo Design Brand Development Web Design Digital Social the challenge Oswald’s, Naperville’s oldest family-owned-and-operated pharmacy, has been a constant for families throughout the last 145 years. But as the store changed ownership to the next generation in the...

Dunkin’

Dunkin’

Experiential Marketing Content Creation Media Pitching Event Planning the challenge Before America could run on Dunkin’, the Midwest market needed help to turn a Boston import into a hometown hero.the solution For over 20 years as a prolific Dunkin’ partner, we’ve...

AltoonaNow

Logo Design Brand Development Web Design Social Marketing Strategy the challenge As economic development hit western Des Moines, investors largely ignored the City of Altoona, just to the east. They perceived it as a “small, sleepy town”, failing to see the potential...

RW Hardware

Logo Design Brand Development Web Design Digital Social Maclyn worked with this legendary 140-year-old brand to honor its legacy while forging a new, exciting future. From crafting their new “Hold Strong” identity to tailoring their messages for key markets, we’ve...

Scientel Solutions

Logo Design Brand Development Web Design Digital Social the challenge Scientel Solutions is up there with the world’s leading innovators, delivering high-tech solutions like Drone Defense and Smart City Infrastructure. They’re basically the James Bond-meets-MacGyver...

Balance Autism

Brand Identity Web Design Social Media Management Videography the challenge “The Homestead” was ready to grow into a national autism organization, but the market perceived them as “small-time” and “local.”the solution Through emotional branding & strategic...

Avanade

Avanade

Video Production Content Creation Brand Campaigns Social Media Animation Web Design the challenge To achieve their ambitious goals and grow their audience, Avanade needs a creative partner who champions their brand while continuously pushing them to greater heights. o...

IMRIS

Brand Development Experiential Marketing Tradeshow Ideation Social Media the challenge IMRIS was a life-saving surgical revolution with a limited market perception. But their perceived value as “just a tech company” was costing more than just revenue: it was time to...

LABS

Content Creation Web Design SEO Brand Identity Photography the challenge LABS had an awareness & perception problem. The target market perceived them as “intimidating” and “elite,” while their unique location hid them from public view: literally and figuratively.the...

BrownWinick

Logo Design Brand Development Web Design Digital Social the challenge BrownWinick is a law firm headquartered in Des Moines, Iowa, home to some of the most respected attorneys in their respective fields. But in law, as in life, you’re only as good as your reputation:...

NAMCO Entertainment

NAMCO Entertainment

Content Creation Web Design SEO Videography Photography the challenge PAC-MAN Entertainment is an interdimensional realm of 8-bit awesome, boasting an arcade, bowling, full service restaurant, office meeting spaces, sports bar and more. BANDAI-NAMCO, (creators of the...

Choose Dupage

Outsourced Marketing Content Creation Creative Campaigns Media Planning the challenge Choose DuPage is the economic development alliance for DuPage County, Illinois. A public/private partnership between business and government leaders, their collective mission is to...

Iowa Finance Authority

Iowa Finance Authority

Logo Design Brand Development Web Design Digital Social the challenge The Iowa Finance Authority makes life better for Iowans. It’s that simple. However, when we first started working with them in 2015, most people weren’t aware of the organization’s statewide...

Wannemaker’s

Brand Development Digital Media Social Media Email Marketing the challenge Wannemaker’s Home and Garden is Chicagoland’s best garden and home boutique – but as they looked to expand their customer base, the community pillar needed a fresh brand that was relevant to...

MARKETING

SEO

The search is over.

It’s easy to think of Google as an omniscient overlord, but it’s a business, and same as yours: it wants to provide its customers the best experience. For search engines, that means linking to the most credible, trustworthy sites. When someone types in “shoe store”, they want the best possible results: why show a link to a shoe store that hasn’t been updated in 10 years?
Getting you higher in the list of search results is paramount, and it’s one of our many specialties. We are experts at search engine optimization (SEO) and here’s how we do it.

THE MACLYN MAKEOVER

Does your site look like it was designed for AskJeeves.com? Are your weblinks more broken than our spirits after watching the Game of Thrones finale? Then we’ve got a process in place to help you.

1. comprehensive audit

1_CompAudit

TAKE YOU TO THE CLEANERS

The first thing we do is a cleanup. You’ve got to fix the foundation before you redecorate the house, so before we execute the big tactics, we ensure you’re not held back by easily fixable roadblocks: does every page have a title tag, how’s the metadata, do you have duplicates, is there keyword stuffing, and so on and so on.

2. web & content management

2_WebAndContentMgmnt

MOVIN’ ON UP

Next, we get optimizing your website for what people are searching for. The goal is to get found when someone’s searching for something related to you, ideally to rank #1 after paid results, on the first page.

The way to do this is establish your web authority: Google ranks your reputation on how recent and relevant you are. We’ll explain the technical details later, but it’s okay: you can smile and nod and we’ll make sure you’ve got the right site.

MACLYN

3. keywords

3_Keywords

WORDS ARE KEY

From there, we develop an SEO strategy and maintain your rank and build digital cred with fresh content and blogs. We build in the right keywords to not only be more informative and precise, but also boost your search engine rankings (these pages are enriched with them, shhhh). Oh, and don’t forget about local SEO. Isn’t that right, “Des Moines SEO company”? ;)