Blog

Event activations are where brands come to life. Done right, they don’t just attract attention—they spark connection. Think of them as real-time brand storytelling. They create memorable moments, encourage hands-on interaction, and build emotional ties between brands and the people they want to reach. Whether you’re launching a new product, expanding your audience, or simply […]

When Dunkin’ wanted to show up big at Beyond Wonderland Chicago, they called in Maclyn to craft an immersive brand experience. Our team brewed up an experiential event activation that not only stopped people in their tracks—it got them talking, sipping, snapping, and sharing. With vibrant costumes, custom giveaways, creative brand touches, and a high-energy […]

Event activations are a game-changer in the world of experiential marketing. They offer brands the opportunity to engage audiences in ways that traditional advertising simply cannot match. Whether you’re hosting an event in Naperville, Chicago, Des Moines, and beyond, creating memorable brand experiences can significantly boost audience engagement and loyalty. In fact, experiential marketing campaigns […]

Cop on a Rooftop (COAR) is a massive fundraiser that’s all about… well, cops and rooftops. But it’s so much more than that. Each year, Maclyn partners with Dunkin’ and local law enforcement agencies across the Midwest to help raise critical funds for Special Olympics athletes through one of the largest experiential events in the […]

You know what’s cool? In 2025, Maclyn once again teamed up with Special Olympics Illinois (SOILL) to promote the Polar Plunge, one of their biggest annual fundraisers. By pivoting their marketing strategy and going big on digital, we helped SOILL blast through their original fundraising goal of $2.5 million to raise over $3 million—funding that […]

Your potential customers are bombarded with thousands of marketing messages every single day. In this age of information overload, how can you possibly cut through the noise and build a brand that truly resonates. The answer lies in understanding the future of marketing. “Brand success” is no longer just about sales figures but about fostering […]

Let’s talk about something that’s been a total transformation for the way brands market themselves in recent years: brand storytelling. Now, before you roll your eyes and think, “Not another marketing buzzword!” hear us out. ‘Storytelling’ isn’t just some overused trend that marketers latch onto for a quick fix. No, it’s an age-old tool that’s […]

Did you know that only 3% of websites are fully accessible to people with disabilities? That means the vast majority of the internet creates barriers for over 1.3 billion people globally who live with disabilities. For businesses, this isn’t just a moral issue—it’s a missed opportunity to connect with a massive audience. Digital accessibility ensures […]

Did you know that 88% of online users won’t return to a website after a poor experience? This statistic underscores the importance of maintaining your website as a high-performing, user-friendly asset.

Making a great product is no longer enough. In today’s fast-paced world, launching a brand requires a mix of creativity, strategy, and a touch of pizzazz. Whether you’re in Naperville, Chicago, or Des Moines, you want your product to grab attention and make waves. From influencer campaigns that create buzz to experiential events that engage […]