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Iowa Finance Authority
- Logo Design
- Brand Development
- Web Design
- Digital
- Social

the challenge
The Iowa Finance Authority makes life better for Iowans. It’s that simple. However, when we first started working with them in 2015, most people weren’t aware of the organization’s statewide programs or the impact they have on local communities.
In order for our audiences to fully grasp IFA’s importance, we’d have to begin de-mystifying the many complexities of housing. It would have to be that simple.
the solution
Throughout the years, MACLYN has been working alongside IFA to make sure the housing industry (and IFA’s value itself) can be easily understood by everyone.
Our team continuously educates the Iowa market by executing fun and digestible, yet highly informative marketing campaigns. We help bring engaging, buzz-generating conferences to life. Every chance we get, the MACLYN crew positions IFA as the go-to service for businesses, communities, and homebuyers within the Hawkeye State.
HOUSINGIOWA CONFERENCE:
Housing Leads
The Way

While our team didn’t build any floats for “Housing Leads the Way”, we did create an entire event’s worth of messaging, signage, decor, and tons of other celebratory collateral. From the towering balloon columns and massive mainstage backdrop all the way down to the candy-covered tables—we went all out!


Digital Annual Report:
From Main Street To Your Street





Community Celebration Event:
A Gingerbread
Guiness World Record


the results

