The Meaning of MACLYN
Our Team
Logo Design Brand Development Web Design We worked with Glass Solutions, Inc. to craft a brand and website geared toward a new generation of workers and clients. By focusing on grit, clarity, innovation and vision, the new GSI brand reflects who they are today and who...
Brand Development
Content Creation
Graphic Design
Photography
Web Design + Development
Outsourced B2B Marketing
Strategy
SEO
Search Engine Marketing
Social Media Management
Content Marketing
Influencer Marketing
Videography
Post-Production
Screenwriting
Animation
Earned Media
Community Relations
Crisis CommunicationIowa Finance Authority
Iowa Finance Authority
- Logo Design
- Brand Development
- Web Design
- Digital
- Social
the challenge
The Iowa Finance Authority makes life better for Iowans. It’s that simple. However, when we first started working with them in 2015, most people weren’t aware of the organization’s statewide programs or the impact they have on local communities.
In order for our audiences to fully grasp IFA’s importance, we’d have to begin de-mystifying the many complexities of housing. It would have to be that simple.
the solution
Throughout the years, MACLYN has been working alongside IFA to make sure the housing industry (and IFA’s value itself) can be easily understood by everyone.
Our team continuously educates the Iowa market by executing fun and digestible, yet highly informative marketing campaigns. We help bring engaging, buzz-generating conferences to life. Every chance we get, the MACLYN crew positions IFA as the go-to service for businesses, communities, and homebuyers within the Hawkeye State.
HOUSINGIOWA CONFERENCE:
Housing Leads
The Way
Iowa’s housing industry helps support thriving communities and a robust state economy—that’s something worth celebrating! When the time came to develop a theme for IFA’s 2022 HousingIowa Conference, we thought a parade would be fitting.
While our team didn’t build any floats for “Housing Leads the Way”, we did create an entire event’s worth of messaging, signage, decor, and tons of other celebratory collateral. From the towering balloon columns and massive mainstage backdrop all the way down to the candy-covered tables—we went all out!
The Iowa Finance Authority changes lives, providing services and resources which have the power to uplift entire communities. Their impact is all-encompassing. It can be felt everywhere, by everyone—from Main Street to your street. We gave Iowans a firsthand look at how this came to fruition in 2021.
Digital Annual Report:
From Main Street To Your Street
Community Celebration Event:
A Gingerbread
Guiness World Record
the results
