Iowa Finance Authority Illustration
Iowa Finance Authority Logo

the challenge

The Iowa Finance Authority makes life better for Iowans. It’s that simple. However, when we first started working with them in 2015, most people weren’t aware of the organization’s statewide programs or the impact they have on local communities.

In order for our audiences to fully grasp IFA’s importance, we’d have to begin de-mystifying the many complexities of housing. It would have to be that simple.

the solution

Throughout the years, MACLYN has been working alongside IFA to make sure the housing industry (and IFA’s value itself) can be easily understood by everyone.

Our team continuously educates the Iowa market by executing fun and digestible, yet highly informative marketing campaigns. We help bring engaging, buzz-generating conferences to life. Every chance we get, the MACLYN crew positions IFA as the go-to service for businesses, communities, and homebuyers within the Hawkeye State.


Graphic Design
Web Design
Content Creation
Web Development
Experiential Events


Housing Leads
The Way

Laptop showing the website for the Housing Iowa Conference
IFA Housing Conference Key Icon
IFA Housing Conference People Icon
IFA Housing Conference Construction Icon
IFA Housing Conference Helping Icon
IFA Housing Conference Microphone Icon
IFA Housing Conference Networking Icon
IFA Housing Conference Flag Icon
IFA Housing Conference Entering House Icon
Iowa’s housing industry helps support thriving communities and a robust state economy—that’s something worth celebrating! When the time came to develop a theme for IFA’s 2022 HousingIowa Conference, we thought a parade would be fitting.

While our team didn’t build any floats for “Housing Leads the Way”, we did create an entire event’s worth of messaging, signage, decor, and tons of other celebratory collateral. From the towering balloon columns and massive mainstage backdrop all the way down to the candy-covered tables—we went all out!

Woman standing in front of crowd at housing conference
Laptop and smart phone both showing the IFA Annual Report Website
The Iowa Finance Authority changes lives, providing services and resources which have the power to uplift entire communities. Their impact is all-encompassing. It can be felt everywhere, by everyone—from Main Street to your street. We gave Iowans a firsthand look at how this came to fruition in 2021.
Digital Annual Report:

From Main Street To Your Street

An illustration showing how IFA made a difference in 2020
A screenshot of the IFA Website
A screenshot of the IFA Website
A screenshot of the IFA Website
A screenshot of the IFA Website
Community Celebration Event:

A Gingerbread
Guiness World Record

Girls standing in front of the Gingerbread Junction event sign
IFA Logo

the results

Annual Housing Iowa Conference has grown 100%
Home buyers campaign has increased by 145% since 2017

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