the challenge Special Olympics Illinois (SOILL) is a storied organization with an incredible legacy. When they came to us with the goal of recruiting more athletes, volunteers and donors of all demographics—we grasped the opportunity to do something extraordinary. We...
the challenge
“The Homestead” was ready to grow into a national autism organization, but the market perceived them as “small-time” and “local.”
the solution
Through emotional branding & strategic implementation, MACLYN rebranded the organization as “Balance Autism,” focusing on their innovative balance of science with imagination, “to bring balance to the lives of the families [they] serve.”
SERVICES PROVIDED:
Brand Identity
Graphic Design
Web Design
Photography
Social Media Management
Videography
Post-Production
Screenwriting
Animation