Special Olympics Illinois (SOILL)
- Brand Identity
- Public Relations
- Athlete Endorsement
- Content Creation
- Social
In 2024, we partnered with Special Olympics Illinois to create a campaign that captures the spirit of their athletes, families, coaches and volunteers. Since then, “So I did” has become a mantra for their community, and Maclyn has continued to partner with SOILL on content creation, website development, digital marketing and more.
BRAND Campaign
"So I Did."
Athlete Endorsement
Cole Kmet Partnership
Event Promotion
A Record-Shattering Plunge
In 2025, Maclyn once again teamed up with Special Olympics Illinois to promote the Polar Plunge, one of their biggest annual fundraisers. By pivoting our marketing strategy, we helped SOILL blast through their original goal of $2.5 million to raise over $3 million—shattering the previous year’s results despite working with a leaner budget. Get the full story.
Event Activation
Ducky Derby Event Rebrand & Strategy
Email Marketing
Carrying the Torch
