the challenge Special Olympics Illinois (SOILL) is a storied organization with an incredible legacy. When they came to us with the goal of recruiting more athletes, volunteers and donors of all demographics—we grasped the opportunity to do something extraordinary. We...
Effective PR is where story meets strategy. Advertisers pay; PR pays off. PR is a little bit art and a little bit science. We are experts at uncovering what is “mediable” about your brand – and securing meaningful coverage.
NINJAS OF THE NEWS CYCLE
From writing a pitch that can’t be ignored by a news producer, to knowing the precise time of day to hit send on the email so it doesn’t get lost in the endless shuffle – we are fast, thorough, and strategic. Like ninjas. Who get media coverage for your brand.
EYE OF THE TIGER
This is…uh, the page where we, you know, talk about, like, how to relate…publicly…
This is what you could sound like without MACLYN’s sultans of spin. It’s important you make the maximum yield out of your moment, and it’s why we do media coaching. We’ll do a movie makeover montage before your media appearance, helping you use the right buzzwords and powerful phrases as you talk and charm your way to verbal victory.
IT’S A HIT
After the media “hit,” we run with it. This is where media monitoring services come in: we extensively monitor how we’re performing across multiple channels and determine its value.
DO WHAT WORKS
We can often move the needle with a celebrity tie-in. We’re experienced and adept at influencer agreements, using famous spokespeople to leverage your PR punch.