MARKETING

strategy

Every plan starts with a goal. We derive meaningful insights from data – and use them to inform seriously effective creative and strategic solutions throughout the life of your brand.

client discovery

WE’LL BRING YOU FLOWERS

We do a deep dive to find every angle and advantage. It’s a partnership, so we get to know one another. (and unlike some partners, we never forget our anniversary and hastily show up with a cliché greeting card as if that makes it better, JEFF.)

MACLYN

marketing mix

MIX IT UP

Money can’t buy happiness, but it can buy media – and complete market dominance (muhahaha). It’s an omnichannel world, so we strategically plan and buy a mix of media platforms to get your message before the right audience and break through the chatter to become champion.

external research

RIGHT ON TARGET

The greatest creative idea does nothing if it’s a shot in the dark, so we conduct a thorough who, what, when, where, and why to get maximum bang for your buck. From focus groups and interviews—to data-mining surveys and more, we dig into the bedrock of your brand to uncover what makes your target market tick and discover how the world perceives you.

DO WHAT WORKS

analysis & planning

WHAT’S A COMPUTER CALL ITS FATHER? DATA

We peer through a marketing periscope to see what your competitors are up to and keep our finger on the pulse of new and emerging trends. We also analyze your targets to gain insights into their buying habits and preferred communication channels.