the challenge Before America could run on Dunkin’, the Midwest market needed help to turn a Boston import into a hometown hero.the solution For over 20 years as a prolific Dunkin’ partner, we’ve perked up brand loyalty and kept excitement brewing in 53 markets all...
PAC-MAN Entertainment is an interdimensional realm of 8-bit awesome, boasting an arcade, bowling, full service restaurant, office meeting spaces, sports bar and more. BANDAI-NAMCO, (creators of the iconic ghost-chomping PAC-MAN) needed to broaden the appeal of their flagship entertainment destination beyond its loyal but niche audience, and bridge the gap between savvy soccer mom and pop culture obsessed gamer.
Everyone needs a Player 1 and Player 2: we created a 2-prong approach that would play together within the larger messaging game to tap into our target markets. Our “Play Together Again” campaign captured and combined the nostalgia of the arcade with the idea of social interaction for the sophisticated gamer, while their new “Replay the Moment” brand identity invited everyone – from families to die-hard gamers – to make unforgettable memories and enjoy the world of PAC-MAN again and again.
After boosting sales by 10% in the first year alone, we’re now helping BANDAI-NAMCO hit new high scores as they franchise across the country.
Replay the Moment
We coded the initial website with a focus on fun, holistic design, and gamer speak galore. When designing the new umbrella site to each of the PAC-MAN Entertainment entities, we used our film and content creation experts to show off a super fun world that put the ‘tech’ in ‘technicolor’ (What can we say: we got game).
We art-directed our elite shoot to ensure every byte of gamer gourmet was a mouth-watering power-up (and contained a hidden PAC-MAN in every dish).
Omnichannel Brand Presence::
Scoring Awareness & Consideration
We implemented the PAC-MAN Entertainment brand across all channels, from social platforms and digital advertising to in-store branding and targeted emails.
MACLYN transformed PAC-MAN Entertainment’s social media presence into a treasure trove of pop-culture “Easter eggs”. Playful gaming references and irresistible food abounds, engaging gamers and foodies alike. Meanwhile, “Giant PAC-MAN Selfie Contests”, comic convention partnerships, and other promotions keep fans coming back to PAC-MAN Entertainment.
SOCIAL PLATFORM MANAGEMENT:
Follow PAC-MAN through the Social Media Maze
STRATEGIC SEARCH OPTIMIZATION:
Getting on the
search-engine results for PAC-MAN Entertainment, driving
our target markets to the new website.
Fostering Foodies, Families & Pop-Culture Fanatics
Get with the Program
We extensively worked with NAMCO to design how their locations could look as they take their franchise to the next level.