PAC-MAN Entertainment is an interdimensional realm of 8-bit awesome, boasting an arcade, bowling, full service restaurant, office meeting spaces, sports bar and more. BANDAI-NAMCO, (creators of the iconic ghost-chomping PAC-MAN) needed to broaden the appeal of their flagship entertainment destination beyond its loyal but niche audience, and bridge the gap between savvy soccer mom and pop culture obsessed gamer.
Everyone needs a Player 1 and Player 2: we created a 2-prong approach that would play together within the larger messaging game to tap into our target markets. Our “Play Together Again” campaign captured and combined the nostalgia of the arcade with the idea of social interaction for the sophisticated gamer, while their new “Replay the Moment” brand identity invited everyone – from families to die-hard gamers – to make unforgettable memories and enjoy the world of PAC-MAN again and again.
After boosting sales by 10% in the first year alone, we’re now helping BANDAI-NAMCO hit new high scores as they franchise across the country.
Content Creation
Copywriting
Graphic Design
SEO
Web Design
Photography
Videography
Post-Production
We coded the initial website with a focus on fun, holistic design, and gamer speak galore. When designing the new umbrella site to each of the PAC-MAN Entertainment entities, we used our film and content creation experts to show off a super fun world that put the ‘tech’ in ‘technicolor’ (What can we say: we got game).
We art-directed our elite shoot to ensure every byte of gamer gourmet was a mouth-watering power-up (and contained a hidden PAC-MAN in every dish).
We implemented the PAC-MAN Entertainment brand across all channels, from social platforms and digital advertising to in-store branding and targeted emails.
MACLYN transformed PAC-MAN Entertainment’s social media presence into a treasure trove of pop-culture “Easter eggs”. Playful gaming references and irresistible food abounds, engaging gamers and foodies alike. Meanwhile, “Giant PAC-MAN Selfie Contests”, comic convention partnerships, and other promotions keep fans coming back to PAC-MAN Entertainment.
We extensively worked with NAMCO to design how their locations could look as they take their franchise to the next level.
The Meaning of MACLYN
Our Team
Brand Development
Content Creation
Graphic Design
Photography
Web Design + Development
Outsourced B2B Marketing
Strategy
SEO
Search Engine Marketing
Social Media Management
Content Marketing
Influencer Marketing
Videography
Post-Production
Screenwriting
Animation
Earned Media
Community Relations
Crisis Communication