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Tips for Choosing the Right Influencer for Your Brand

Tips for Choosing the Right Influencer for Your Brand

Let’s face facts. Whether they mean to “influence” or not, influencers have a huge impact on what people buy. Everyone knows that people on Instagram and other social media sites are paid to advertise certain products. And if you find a “good” influencer, they will...

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The Importance of Proper Website Maintenance

The Importance of Proper Website Maintenance

A website is a crucial component of your business for several reasons. For example, it creates a platform for you to advertise your products and services, connects you with a massive global audience, and helps build your brand image, to mention a few. For your website...

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Tips for Choosing a Reliable SEO Agency

Tips for Choosing a Reliable SEO Agency

Search engine optimization (SEO) is the process of taking the necessary steps to ensure a website or content ranks high on search engines such as Google. SEO has a lot of benefits to businesses. For example, it helps improve your ranking, increases traffic to your...

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What is App Development?

What is App Development?

App development has become a buzzword in circles of entrepreneurs, small business owners, and marketing professionals - and for good reason. From podcast hosts that are building their own mobile applications and local grocery stores announcing their app launch, apps...

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Why Content Creation is Important for Your Business

Why Content Creation is Important for Your Business

Content creation is of the utmost importance for most businesses. Okay, the Amazons and Apples of the world don't necessarily need a high-performance blog because everyone in the world already knows who they are and what they do, but for the rest of us, creating...

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In Defense of Lopsidedness

In Defense of Lopsidedness

Written by MACLYN Copywriter Troy Kelleher For some of us who work in marketing, there is a constant, simmering anxiety to be all things—a writer, a strategist, a project manager, and perhaps a social-media pro, all rolled up into one standard-sized human. The...

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Now Hiring: Copywriter w/ Social Media Skills

Now Hiring: Copywriter w/ Social Media Skills

MACLYN, a boutique marketing agency in the Chicago area, is looking for a talented and creative human to join our team. We’re looking for a copywriter... or maybe a brand storyteller... or a content creator... or... um... ...Look, it doesn’t actually matter to us what...

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