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The Importance of Data Management

The Importance of Data Management

When you run a business, managing your data may not be at the top of your priority list. You have better things to do, right? Well, proper data management can set your company up for success. Whether it is for your marketing data or customer information, having the...

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145 Years, 2 Pandemics, 1 Story: Celebrating Oswald’s Legacy

145 Years, 2 Pandemics, 1 Story: Celebrating Oswald’s Legacy

Oswald’s isn’t your typical pharmacy. A Naperville landmark, the business is the oldest continually owned family pharmacy in Illinois. Deeply rooted in the culture of the surrounding community, Oswald’s has a history that spans 145 years, six generations—and now, two...

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The Importance and Benefits of Strong Web Design

The Importance and Benefits of Strong Web Design

Memorable websites are hard to come by – unsurprising, perhaps, when you consider the fact that there are over 1.84 billion sites (and counting) currently floating around in cyberspace. As scores of businesses and e-commerce retailers compete to achieve the sleekest...

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The Benefits of Strong Brand Identity

The Benefits of Strong Brand Identity

There are some brand names and logos that virtually everyone recognizes. Let’s take Coca-Cola as an example. The company’s core product is simple – a deliciously sweet beverage – but their branding evokes a whole host of thoughts and feelings. Over the years, the...

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How to Make a Content Calendar

How to Make a Content Calendar

Some people think social media is easy, and while aspects of it are simple if you have the proper knowledge, there is much more to it than people think. Running social media for a business is more than writing a quick caption, maybe adding an image, and posting...

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Key Benefits of Marketing Strategy

Key Benefits of Marketing Strategy

Marketing isn't what it always was. It's no longer a simple ad on TV or a half page ad in your favorite magazine. Today it's much more than that, from knowing your customer, to providing relevant content, and engagement on social media. To make all these things work...

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The Benefits of Search Engine Marketing

The Benefits of Search Engine Marketing

If the advertising world had an Olympics, search engine marketing (SEM) would be the 100-meter sprint of reaching new customers. It’s an umbrella term used to describe the process of increasing your website’s visibility through paid search, such as Google ads and...

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