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The Benefits of Search Engine Marketing

The Benefits of Search Engine Marketing

If the advertising world had an Olympics, search engine marketing (SEM) would be the 100-meter sprint of reaching new customers. It’s an umbrella term used to describe the process of increasing your website’s visibility through paid search, such as Google ads and...

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How a PR Punch Helped Put the Pandemic to Bed

How a PR Punch Helped Put the Pandemic to Bed

As numb as we’ve all gotten to emails that lead with “in these unprecedented times”, COVID-19 continues to remain an active crisis. In March of last year, when the news first broke, nationwide fear was at its peak. But that didn’t stop our inspiring client, Aurora...

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The Benefits of Search Engine Optimization

The Benefits of Search Engine Optimization

Search engine optimization (SEO) is like the long hike of marketing. It has peaks and valleys that eventually lead to a beautiful vista of long-lasting, organic traffic and success. Ahh. Smell that fresh mountain air. If you ask a marketing agency, we will tell you...

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Now Hiring: Account Coordinator

Now Hiring: Account Coordinator

The Account Coordinator collaborates with the Account Service Team and provides support in the development and execution of client campaigns and projects, whether assigned by client and/or other agency partners. The Account Coordinator is primarily responsible for...

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What is Outsourced Marketing and How Can It Help You?

What is Outsourced Marketing and How Can It Help You?

Outsourcing sometimes gets a bad rap. Some companies feel it’s a waste of money to pay an outside firm to do something they can probably handle in-house. But think about it this way – what if you were hosting an event (at some point in the future when we once again...

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What is Email Marketing and Why is it Important?

What is Email Marketing and Why is it Important?

There’s an unfortunate rumor going around that people don’t use email anymore. Email is an outdated mode of communication, some people say. Who reads email? Well – a lot of people. According to Statista, the number of global email users in 2018 was 3.9 billion, set to...

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The Benefits of Using Video in Your Content Marketing Strategy

The Benefits of Using Video in Your Content Marketing Strategy

A content marketing strategy without video is a bit like a french fry with no salt— still okay, but a little bland. And definitely not living out it’s full potential. Video has recently become the most preferred way for people to consume content online. And the...

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