Dunkin’

Nov 17, 2020

the challenge

Before America could run on Dunkin’, the Midwest market needed help to turn a Boston import into a hometown hero.

the solution

For over 20 years as a prolific Dunkin’ partner, we’ve perked up brand loyalty and kept excitement brewing in 53 markets all across the country.

With strong local engagement, sports partnerships, social media and brand activation, MACLYN’s grown our national territory’s presence from 100 locations to 650 (and counting).

SERVICES PROVIDED:

Content Creation
Graphic Design
Photography
Social Media Management
Influencer Marketing
Loyalty Programs
Videography
Post-Production
Screenwriting
Animation
Media Pitching
Media Monitoring
Event Planning

CELEBRITY ENDORSEMENT:

In the Huddle with Dunkin & Justin

 

We’re no NFL coaches, but we sure know how to work with the pros!

MACLYN facilitated a highly engaging, hype-filled partnership between Dunkin’ and Chicago Bears quarterback Justin Fields. The goal? Engage Chicagoland customers via a campaign focused on driving iced coffee sales. We started by capturing a plethora of assets that built synergy between Justin, the brand, and the product. Then, it was time to start creating.

The hallmark of our campaign was a 30-second TV spot that showed Justin running on a treadmill on the roof of a Dunkin’, driving home the very literal message that Justin Runs on Dunkin’. 

On top of that, the MACLYN team kept busy creating a whole host of other deliverables, from billboards and social media posts to in-store marketing materials, radio reads, digital ads and everything in between.
A grid of images from the Dunkin campaign showing Justin Fields
An iphone showing justin fields holding a dunkin coffee
Billboards showing a Justin Fields ad
Brand Activation:

Getting the #GoGetters Going

 

MACLYN partnered with Chicago Bears legendary lineman Kyle Long to launch Dunkin’s Go2 menu: the menu for the #GoGetter. We intercepted on-the-go Chicagoans during the city’s rush-hour blitz, inviting them to snap a selfie with Long and share their #GoGetter goals.

Our media relations team spent the holiday season sleighin’ the game.

To promote the triumphant return of Peppermint Mocha flavored coffee, we got the festive fever brewin’. All the elves in the MACLYN workshop put together Yuletide publicity events all across the Midwest – including a merry media blitz with stars Jenny McCarthy and Drew Lachey. Proving the power of earned media, the iconic influencers rocked the radio and made magic on their local news stations.

MEDIA RELATIONS:

The Perks of Peppermint & PR

 

Social-Platform Management& Content Curation:

Engaging Our
Caffeinated
Connoisseurs

MACLYN engages Dunkin’s Midwest markets and beyond with organic content, cool deals, snappy videos, irresistible contests, and more than a few sweet surprises. We’re even partnering with social influencers to get the next generation excited about Dunkin’.
Omnichannel Product Launch:

The Midwest Goes EspressOMG

$229,500 value

in impressions & engagements
We teamed-up with artists, media and social influencers to bring Dunkin’s hot new Espresso menu to the Midwest and beyond. The result? Marketing magic. (And magic-magic, too.) We made a buzz with local sports & media partners. We stirred-up our Millennial market with influencer-driven content. And we brewed-up a $229,500 value in impressions & engagements through live events, broadcasts, performance art, mobile engagement-installations and a real-life magician or two. It’s a big frothin’ deal.
National Gamified Promotion:

Sipping, Scratching
& Scoring

Game on! MACLYN creates all POP and OOH advertisements for super-sweet national promotion Sip, Scratch, Score!

MACLYN has proudly partnered with the Special Olympics and local law enforcement to organize & promote the annual “Cop on a Rooftop” event, which raises upwards of $750,000 each year for Special Olympics athletes. Because it’s not enough for a brand to do “well.” To win the hearts & minds of the community, you have to empower them to do good.

Altruistic Branding:

Raising the Roof for Special Olympics

We took Chicago’s temperature through a fun competition to boost sales for Dunkin’s delicious hot and iced espresso beverages. With the perfect blend of sports, celebrity and influencer partnerships, our campaign received over $410,639 value in impressions and engagements. No matter what side people picked, Dunkin’ won.
Product Awareness Campaign:

Getting Chicagoans
to Espresso their
Love for Dunkin’

SPORTS PARTNERSHIPS:

Upping Our Game

Game recognizes game. When the goal is to connect with fans both on and off the court, Dunkin’ and some of America’s most beloved sports organizations know who to call.

A Dunkin’ sports marketing powerhouse, MACLYN facilitates and executes long-term partnerships with a wide variety of professional teams throughout the Midwest.

From NFL and MLB stadiums to NBA and NHL arenas and beyond—we bring the hype with stadium LED displays and digital ad suites, in-store signage, social media campaigns and athlete endorsements, plus on-site activations like the famous mid-game Dunkin’ Race promotion.

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