We’re no NFL coaches, but we sure know how to work with the pros!
MACLYN facilitated a highly engaging, hype-filled partnership between Dunkin’ and Chicago Bears quarterback Justin Fields. The goal? Engage Chicagoland customers via a campaign focused on driving iced coffee sales. We started by capturing a plethora of assets that built synergy between Justin, the brand, and the product. Then, it was time to start creating.
The hallmark of our campaign was a 30-second TV spot that showed Justin running on a treadmill on the roof of a Dunkin’, driving home the very literal message that Justin Runs on Dunkin’.