the challenge Oswald’s, Naperville’s oldest family-owned-and-operated pharmacy, has been a constant for families throughout the last 145 years. But as the store changed ownership to the next generation in the middle of a pandemic, they needed a new script to lead the...
Before America could run on Dunkin’, the Midwest market needed help to turn a Boston import into a hometown hero.
For over 20 years as a prolific Dunkin’ partner, we’ve perked up brand loyalty and kept excitement brewing in 53 markets all across the country.
With strong local engagement, sports partnerships, social media and brand activation, MACLYN’s grown our national territory’s presence from 100 locations to 650 (and counting).
Social Media Management
Our media relations team spent the holiday season sleighin’ the game.
To promote the triumphant return of Peppermint Mocha flavored coffee, we got the festive fever brewin’. All the elves in the MACLYN workshop put together Yuletide publicity events all across the Midwest – including a merry media blitz with stars Jenny McCarthy and Drew Lachey. Proving the power of earned media, the iconic influencers rocked the radio and made magic on their local news stations.
Social-Platform Management& Content Curation:
Omnichannel Product Launch:
The Midwest Goes EspressOMG
National Gamified Promotion:
MACLYN has proudly partnered with the Special Olympics and local law enforcement to organize & promote the annual “Cop on a Rooftop” event, which raises upwards of $750,000 each year for Special Olympics athletes. Because it’s not enough for a brand to do “well.” To win the hearts & minds of the community, you have to empower them to do good.
Raising the Roof for Special Olympics
Upping Our Game
not only our own hometown’s Chicago Bears, Chicago Blackhawks, Chicago Fire, and Chicago Bulls, but also the St. Louis Blues, Pittsburgh Penguins, Tampa Bay Lightning, Cincinnati Reds, and more stars of other markets.
Some of the best work for the bigtime are LED displays, digital ad suites, and other various stadium signage, in-store POP, emails, victory parade collateral, and of course, the iconic mid-game Dunkin’ Race promotions.