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Event marketing is a promotional strategy that involves creating and attending events such as conventions, fairs, festivals, tradeshows, and concerts with the goal of building brand awareness or boosting sales. When done correctly, event marketing...

In a digital marketing landscape filled with uncertainty, one thing will always remain certain. That is, the industry will evolve constantly, and new trends will emerge. Flowing from this, there will always be best practices that you’ll need to...

Nowadays, it's more important than ever to have an effective marketing strategy that allows you to create awareness about your brand, reach your audience, make more sales, and generate more revenue. But have you ever wondered how it's possible for...

In one of our previous posts, we showed you what email marketing is and why you should consider using it as part of your digital marketing strategy. Now, considering that, for every $1 you spend on email marketing, you can get a return of up to...

There once was a time when social media was a new and novel idea. Now, it’s an essential requirement for all businesses and brands who want to connect with their audience in a meaningful way. That’s why businesses are increasing their investment in...

Now, more than ever, it’s important to have a strong internet presence. Depending on your budget and experience, there are different avenues to pursue that will help to keep your business front of mind. For example, Google ads and PPC marketing...

Outsourcing is a great way to get things done that you either don't have the time or resources for. It can also be a great way to supplement your in-house marketing efforts. But it is also important to know when it is the right time to outsource,...