Your Company is a Rocket and Your Brand is High-Octane Fuel

The Real-Deal, No-BS Bottom Line of Your Company’s “Big Idea” – and how it’s going to take you to the moon & beyond.

Let’s get this out of the way: The idea that branding is some mystical, hocus-pocus pseudo-science dreamed-up by kale-smoking advertising hippies is just not true. In fact, branding has real value. Real, mathematically proven, ROI-boosting value – whether you’re B2B, B2C, or somewhere in-between. Continue reading

Reaching a Younger Audience Through Snapchat

Since it’s launch in 2011, Snapchat has quickly grown into one of the most popular social media applications in the world with 200 million users. Despite it’s popularity, many skeptics exist, and then of course there are those whom ultimately – just don’t get it. Continue reading

Advertising Trends to Watch Out for in 2016

At the start of 2016 we can’t help but ask, “what’s next?” in the world of digital marketing. Between ad blocking and ever-changing algorithms, learning how to speak conversationally as a brand is crucial. It’s essential that marketers adapt in order to keep up with shifts in the way people consume social media. Continue reading