the challenge Since 2007, the Golf for Injured Veterans Everywhere Foundation (GIVE) has been working tirelessly to improve the lives of Iowa’s military heroes through therapeutic golf instruction, social engagement, community outreach and more. The work they do and...
the challenge Next Door & Window is a titan of window and door replacement, a paragon of quality and service. But in a saturated market, prospective customers were looking through them, rather than at them.the solution Open the door to new clients by creating...
the challenge Oswald’s, Naperville’s oldest family-owned-and-operated pharmacy, has been a constant for families throughout the last 145 years. But as the store changed ownership to the next generation in the middle of a pandemic, they needed a new script to lead the...
the challenge Before America could run on Dunkin’, the Midwest market needed help to turn a Boston import into a hometown hero.the solution For over 20 years as a prolific Dunkin’ partner, we’ve perked up brand loyalty and kept excitement brewing in 53 markets all...
the challenge As economic development hit western Des Moines, investors largely ignored the City of Altoona, just to the east. They perceived it as a “small, sleepy town”, failing to see the potential just beneath the surface. But this wasn’t a boom waiting to happen:...
the challenge Tall order: take a 140 year old hardware brand, and honor its legacy while simultaneously swinging it into the future. Then, we heard a story about a 92 year old piece of hardware made for the Rockefeller family that still works like it’s brand new. the...
the challenge Scientel Solutions is up there with the world’s leading innovators, delivering high-tech solutions like Drone Defense and Smart City Infrastructure. They’re basically the James Bond-meets-MacGyver of tech companies. Unfortunately, when we first met them,...
the challenge “The Homestead” was ready to grow into a national autism organization, but the market perceived them as “small-time” and “local.”the solution Through emotional branding & strategic implementation, MACLYN rebranded the organization as “Balance Autism,”...
the challenge As a leading business-and-technology innovator, Avanade thrives on change – changing norms, changing technology, a changing world. However, all that change made it difficult to define their identity. They needed an answer to the question: What is Avanade...
the challenge IMRIS was a life-saving surgical revolution with a limited market perception. But their perceived value as “just a tech company” was costing more than just revenue: it was time to remind the world what mattered. the solution MACLYN created “For the Human...
the challenge LABS had an awareness & perception problem. The target market perceived them as “intimidating” and “elite,” while their unique location hid them from public view: literally and figuratively.the solution We gave the gym some sick gains with “Chase Your...
the challenge BrownWinick is a law firm headquartered in Des Moines, Iowa, home to some of the most respected attorneys in their respective fields. But in law, as in life, you’re only as good as your reputation: BrownWinick needed a new brand that lived up to theirs....
the challenge PAC-MAN Entertainment is an interdimensional realm of 8-bit awesome, boasting an arcade, bowling, full service restaurant, office meeting spaces, sports bar and more. BANDAI-NAMCO, (creators of the iconic ghost-chomping PAC-MAN) needed to broaden the...
the challenge Choose DuPage is the economic development alliance for DuPage County, Illinois. A public/private partnership between business and government leaders, their collective mission is to foster a business-friendly community while growing, attracting, and...
the challenge The Iowa Finance Authority makes life better for Iowans. It’s that simple. However, when we first started working with them in 2015, most people weren’t aware of the organization’s statewide programs or the impact they have on local communities. In order...
the challenge Wannemaker’s Home and Garden is Chicagoland’s best garden and home boutique – but as they looked to expand their customer base, the community pillar needed a fresh brand that was relevant to today’s customers while still honoring their roots.the solution...
Let’s face it, today’s business landscape is fiercely competitive – and the secret to finding and maintaining success is developing a strong brand. A well-established brand identity differentiates you from competitors, fosters trust and loyalty, and builds customer...
In today’s fast-paced digital environment, social media has become an invaluable tool for business growth, but how do you make the most of your chosen platforms? One of the most important factors is understanding the difference between paid and organic social media...
Hey there! So, you’ve set your sights on creating an out-of-this-world marketing video. Let’s cut to the chase: a marketing video is only as good as its script. This is where scriptwriting magic happens. Grab a coffee and let’s chat about the dos and...
Written by MACLYN Copywriter Thomas Hugo Let me tell you about the worst ad I’ve ever written. It was bad, like really really bad. The client? A senior living and memory care facility. The ask? Create a Facebook video ad positioning the company as a source of love,...
Just as you think that you’ve got into the groove for 2023, the marketing and advertising world continues to evolve at a rapid pace. As new technologies emerge and consumer behavior changes, it can be challenging to keep up with the latest trends and predictions — and...
Experiential marketing is an increasingly popular promotional strategy that enables businesses to create unique and unforgettable experiences for their consumers. Whether you’re launching a brand, introducing a new product, or seeking to strengthen your existing...
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