The Meaning of MACLYN
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Brand Identity Public Relations Athlete Endorsement Content Creation Social the challenge Special Olympics Illinois (SOILL) is a storied organization with an incredible legacy. When they came to us with the goal of recruiting more athletes, volunteers and donors of...
Logo Design Brand Development Web Design Digital Social Maclyn partnered with the GIVE (Golf for Injured Veterans Everywhere) Foundation to reimagine their brand and marketing strategy. Today, we continue to help the organization attract donors, educate the public,...
Logo Design Brand Development Web Design Digital Social the challenge Next Door & Window is a titan of window and door replacement, a paragon of quality and service. But in a saturated market, prospective customers were looking through them, rather than at...
Logo Design Brand Development Web Design Digital Social the challenge Oswald’s, Naperville’s oldest family-owned-and-operated pharmacy, has been a constant for families throughout the last 145 years. But as the store changed ownership to the next generation in the...
Experiential Marketing Content Creation Media Pitching Event Planning the challenge Before America could run on Dunkin’, the Midwest market needed help to turn a Boston import into a hometown hero.the solution For over 20 years as a prolific Dunkin’ partner, we’ve...
Logo Design Brand Development Web Design Social Marketing Strategy the challenge As economic development hit western Des Moines, investors largely ignored the City of Altoona, just to the east. They perceived it as a “small, sleepy town”, failing to see the potential...
Logo Design Brand Development Web Design Digital Social Maclyn worked with this legendary 140-year-old brand to honor its legacy while forging a new, exciting future. From crafting their new “Hold Strong” identity to tailoring their messages for key markets, we’ve...
Logo Design Brand Development Web Design Digital Social the challenge Scientel Solutions is up there with the world’s leading innovators, delivering high-tech solutions like Drone Defense and Smart City Infrastructure. They’re basically the James Bond-meets-MacGyver...
Brand Identity Web Design Social Media Management Videography the challenge “The Homestead” was ready to grow into a national autism organization, but the market perceived them as “small-time” and “local.”the solution Through emotional branding & strategic...
Video Production Content Creation Brand Campaigns Social Media Animation Web Design the challenge To achieve their ambitious goals and grow their audience, Avanade needs a creative partner who champions their brand while continuously pushing them to greater heights. o...
Brand Development Experiential Marketing Tradeshow Ideation Social Media the challenge IMRIS was a life-saving surgical revolution with a limited market perception. But their perceived value as “just a tech company” was costing more than just revenue: it was time to...
Content Creation Web Design SEO Brand Identity Photography the challenge LABS had an awareness & perception problem. The target market perceived them as “intimidating” and “elite,” while their unique location hid them from public view: literally and figuratively.the...
Logo Design Brand Development Web Design Digital Social the challenge BrownWinick is a law firm headquartered in Des Moines, Iowa, home to some of the most respected attorneys in their respective fields. But in law, as in life, you’re only as good as your reputation:...
Content Creation Web Design SEO Videography Photography the challenge PAC-MAN Entertainment is an interdimensional realm of 8-bit awesome, boasting an arcade, bowling, full service restaurant, office meeting spaces, sports bar and more. BANDAI-NAMCO, (creators of the...
Outsourced Marketing Content Creation Creative Campaigns Media Planning the challenge Choose DuPage is the economic development alliance for DuPage County, Illinois. A public/private partnership between business and government leaders, their collective mission is to...
Logo Design Brand Development Web Design Digital Social the challenge The Iowa Finance Authority makes life better for Iowans. It’s that simple. However, when we first started working with them in 2015, most people weren’t aware of the organization’s statewide...
Brand Development Digital Media Social Media Email Marketing the challenge Wannemaker’s Home and Garden is Chicagoland’s best garden and home boutique – but as they looked to expand their customer base, the community pillar needed a fresh brand that was relevant to...
Oct 12, 2023
A successful design agency transforms creative visions into tangible realities, bridging the gap between innovative ideas and impactful visual solutions — but what is a design agency? And what does a design agency do? A design agency offers various...
Sep 12, 2023
Let’s face it, today’s business landscape is fiercely competitive – and the secret to finding and maintaining success is developing a strong brand. A well-established brand identity differentiates you from competitors, fosters trust and loyalty,...
Aug 14, 2023
In today’s fast-paced digital environment, social media has become an invaluable tool for business growth, but how do you make the most of your chosen platforms? One of the most important factors is understanding the difference between paid and...
Jul 7, 2023
Hey there! So, you've set your sights on creating an out-of-this-world marketing video. Let’s cut to the chase: a marketing video is only as good as its script. This is where scriptwriting magic happens. Grab a coffee and let’s chat about the dos...
Jul 7, 2023
Des Moines is a city on the rise, with an unstoppable momentum that sets it apart as one of the fastest-growing cities in the Midwest. In this vibrant and competitive market, how can your business stand out among the crowd? The answer lies in...
Jul 6, 2023
Written by MACLYN Copywriter Thomas Hugo Let me tell you about the worst ad I’ve ever written. It was bad, like really really bad. The client? A senior living and memory care facility. The ask? Create a Facebook video ad positioning the company as...
Mar 9, 2023
Just as you think that you’ve got into the groove for 2023, the marketing and advertising world continues to evolve at a rapid pace. As new technologies emerge and consumer behavior changes, it can be challenging to keep up with the latest trends...
Feb 13, 2023
Experiential marketing is an increasingly popular promotional strategy that enables businesses to create unique and unforgettable experiences for their consumers. Whether you're launching a brand, introducing a new product, or seeking to strengthen...
Jan 16, 2023
Written by MACLYN President & Managing Partner Bill Murphy It feels like it was a lifetime ago, and also like it was just yesterday, that the U.S. went into lockdown. I remember so many details from that surreal time, from fan-less NBA games to...
Jan 11, 2023
SEO is critical for businesses today. If you don't have a strong SEO strategy, you will likely lose out to your competitors who do. In cities of any size, from Naperville to Chicago, SEO is essential to ensure that your website and web pages appear...
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