What is Earned Media and What are its Benefits?

What is Earned Media and What are its Benefits?

Are you wondering how to earn media coverage without burning a hole in your pocket? Effective marketing strategies typically include suggestions and opportunities for advertising, having an SEO-optimized website, and a social media schedule. To plus-up your marketing...
Our Favorite 2021 Graphic Design Trends

Our Favorite 2021 Graphic Design Trends

A collection of graphic design trends that we’re liking and perspective on balancing inspiration with originality   A trend is defined as a general direction in which something is developing or changing. Today, the visibility and application of graphic design is...
What is Crisis Communication and Why is it so Important?

What is Crisis Communication and Why is it so Important?

Weathering a crisis is tricky business for any company, but it’s not impossible with proper strategy. This is where crisis communication comes in. But what exactly is crisis communication and why is it so important to the survival of your business? Here’s a primer on...
Story by Story: Build Your Marketing Skyscraper with Video

Story by Story: Build Your Marketing Skyscraper with Video

You know that video killed the radio star. But did you know that it can make all the difference in your marketing efforts? We know all about using moving images to boost traffic, get shares, and jack the algorithm – you can read all about those benefits of video here....
Why Your Business Needs Strong Graphic Design

Why Your Business Needs Strong Graphic Design

Creative design is key to setting yourself apart from the competition. Humans are visual creatures. The best (and most successful) brands understand this and harness the power of creative design to their advantage. They use colors, fonts, photography, illustration,...
Original Photography Is Key to Your Marketing. Here’s Why.

Original Photography Is Key to Your Marketing. Here’s Why.

Quality photos show your customers who you are and why they should buy from you Seeing is believing. This old adage remains true to this day, especially in the world of business. Then, the question becomes, can your prospective customers see you? If you’re not using...