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In a digital marketing landscape filled with uncertainty, one thing will always remain certain. That is, the industry will evolve constantly, and new trends will emerge. Flowing from this, there will always be best practices that you’ll need to follow when you want to market your products and services effectively and efficiently.
In this post, we’ll look at some of the latest best practices in digital marketing.
Always Have Clear Goals
One of the most crucial best practices for any effective digital marketing strategy is setting clear goals. They serve as the roadmap that shows you what you want to achieve, where you’re going, and how you’ll get there. So, without these goals, you’ll shoot in the dark and miss your mark.
Setting goals isn’t as easy as just deciding what you want to do, though. You should make sure that you set SMART goals. In other words, they should be Specific, Measurable, Achievable, Relevant, and Time-bound. When they are, they’ll help you set your objectives, create a timeline, and make it easier to track your progress.
Segment and Target the Right Audience
Your audience, more than likely, consists of people from different age groups, ethnicities, locations, with different educational backgrounds, and so on. Likewise, if you’re in the B2B space, your customers are small businesses, large businesses, and everything in between.
Now, each of these segments have their own needs, expectations, and problems that need solving. It’s your job to find out what these are. What’s important is that, when you know as much as possible about your customers, you segment them based on their unique requirements. This is simply because, as your customers differ, so too will the marketing strategies that are most effective.
Ultimately, segmenting your audience allows you to target the right audience and ensure that the right messaging reaches the right audience at the right time.
Use Email Campaigns
Keep this in mind when creating your marketing strategy: E-mail is not dead! Despite what you might have heard, email marketing is a crucial component of any effective digital advertising strategy. In fact, email marketing has a return on investment (ROI) of up to 3,600%. This means for every dollar you spend on email marketing, you can generate a return of $36.
That sounds great, doesn’t it? There are some things you need to keep in mind, though. For one, you should write engaging subject lines that make your audience want to open your emails. And you should avoid your emails going to your audience’s spam folders as far as possible. It might also be a good idea to use automation that makes it easier, and more efficient, to manage your email marketing.
Invest in Content and SEO
Did you know that about 66% of marketers who used content marketing before 2022, intended to increase their content marketing budgets this year? And it’s easy to see why when you consider that organic traffic created by content, in many cases, generates the highest ROI.
When creating content, it’s vital to remember that it should be relevant to your audience and create value for them. In other words, it should answer their questions and solve their problems.
Constantly Track and Monitor
Let’s face it, you can’t improve something if you don’t measure it. That’s why you should constantly and consistently track and monitor your marketing campaigns’ performance. To do this, you’ll likely need to choose key performance indicators (KPIs) relevant to your campaigns.
When you track your performance against these KPIs, you’ll learn what’s working well and what’s not. These insights then allow you to make improvements where necessary to make your campaigns more effective.
Double Up on Tactics that Work Well
We’ve already mentioned that tracking your campaigns’ performance shows you what’s working well. Now, you could make improvements, as mentioned, but this also allows you to increase your investments into those strategies you know work well.
When you do, you’ll generate more awareness about your brand, attract more customers, and increase your overall marketing ROI.
Ask the Experts
What do you do when you want to install new cupboards at your office? You’ll likely call a carpenter. Why? Because they are experts at installing cupboards. With digital marketing, the situation is no different and when you want the best results from your marketing campaigns, it might be worth your while to bring on an expert digital marketing agency. They’re the experts, after all.
That’s where MACLYN comes in. We’re one of the leading digital marketing agencies in Naperville, Des Moines, and Chicago and experts at all things marketing. We offer a range of à la carte services that are the perfect fit for most small businesses. To learn more about our agency and how we can help you, get in touch to discuss your unique marketing needs.