Blog

Marketing isn't what it always was. It's no longer a simple ad on TV or a half page ad in your favorite magazine. Today it's much more than that, from knowing your customer, to providing relevant content, and engagement on social media. To make all...

If the advertising world had an Olympics, search engine marketing (SEM) would be the 100-meter sprint of reaching new customers. It’s an umbrella term used to describe the process of increasing your website’s visibility through paid search, such as...

Outsourcing sometimes gets a bad rap. Some companies feel it’s a waste of money to pay an outside firm to do something they can probably handle in-house. But think about it this way – what if you were hosting an event (at some point in the future...

There’s an unfortunate rumor going around that people don’t use email anymore. Email is an outdated mode of communication, some people say. Who reads email? Well – a lot of people. According to Statista, the number of global email users in 2018 was...

Question: Discovery is…. A. The cable channel you actually want your kids to watch. B. Found in a temple deep in the Himalayas. C. A process in which we research what is distinct about your business—the differentiators that separate you from your...

It is often said that marketing is one of the most important functions a business can engage in. But why? It might seem more logical to some that more, well, businesslike functions would be far more important than marketing – accounting, sales and...

When you hear the term “influencer marketing,” you probably think of a Kardashian. Which Kardashian is up to you – it doesn’t really matter, and you may not even be sure. All you know is that the Kardashians have something to do with influencer...

Everyone is on social media these days, right? Even our grandparents are active on Facebook and discovering YouTube videos. Pretty much every demographic has a social media platform or two they spend time on. So, it stands to reason that when it...