What is Public Relations and Why Is It Important?

What is Public Relations and Why Is It Important?

When you think of public relations (PR), scandalous politicians or the Kardashians may come to mind. But you don’t have to be a super famous celebrity or salacious politician to take advantage of public relations. Contrary to belief, public relations isn’t a tool to...
Discovery: A Critical Component to Brand & Marketing Strategy

Discovery: A Critical Component to Brand & Marketing Strategy

Question: Discovery is…. A. The cable channel you actually want your kids to watch. B. Found in a temple deep in the Himalayas. C. A process in which we research what is distinct about your business—the differentiators that separate you from your competition. Answer:...
The Importance of Marketing

The Importance of Marketing

It is often said that marketing is one of the most important functions a business can engage in. But why? It might seem more logical to some that more, well, businesslike functions would be far more important than marketing – accounting, sales and manufacturing, for...
Influencer Marketing: What is it and why is it important?

Influencer Marketing: What is it and why is it important?

When you hear the term “influencer marketing,” you probably think of a Kardashian. Which Kardashian is up to you – it doesn’t really matter, and you may not even be sure. All you know is that the Kardashians have something to do with influencer marketing. So, what...
The Nonprofit’s Survival Guide to 2020-2021

The Nonprofit’s Survival Guide to 2020-2021

Much has been said about the economic devastation of the pandemic: the jobs lost, the businesses closed, the industries overturned. Less attention has been given to another victim of the crisis: the nonprofit sector and the millions of people who depend on it. In a...