Influencer Marketing: What is it and why is it important?

Influencer Marketing: What is it and why is it important?

When you hear the term “influencer marketing,” you probably think of a Kardashian. Which Kardashian is up to you – it doesn’t really matter, and you may not even be sure. All you know is that the Kardashians have something to do with influencer marketing. So, what...
Key Benefits of Social Media Marketing

Key Benefits of Social Media Marketing

Everyone is on social media these days, right? Even our grandparents are active on Facebook and discovering YouTube videos. Pretty much every demographic has a social media platform or two they spend time on. So, it stands to reason that when it comes to marketing...
What is digital marketing?

What is digital marketing?

In the era of remote work, social distancing and the “new normal,” everything is digital. From conferences to school to happy hours, we can do anything that needs to be done on a computer, tablet or smartphone. This increased use of web platforms has made digital...
What Does a Marketing Agency Do?

What Does a Marketing Agency Do?

The word marketing is tossed around so often. There’s so much thought leadership and meanings out there, so we like to cut straight to the chase: What does a marketing agency do? The stereotypical coffee dad joke would be “What doesn’t a marketing agency do?”...
What is Content Marketing? How To Create Brand Value

What is Content Marketing? How To Create Brand Value

In 2020, to win sales you first have to win souls: and content marketing is how you reach hearts and minds. And value is the key. Let’s back up: because it’s the current and future paradigm, you see the phrase Content Marketing thrown around so often that...