The Importance of Data Management

The Importance of Data Management

When you run a business, managing your data may not be at the top of your priority list. You have better things to do, right? Well, proper data management can set your company up for success. Whether it is for your marketing data or customer information, having the...
How to Make a Content Calendar

How to Make a Content Calendar

Some people think social media is easy, and while aspects of it are simple if you have the proper knowledge, there is much more to it than people think. Running social media for a business is more than writing a quick caption, maybe adding an image, and posting...
Key Benefits of Marketing Strategy

Key Benefits of Marketing Strategy

Marketing isn’t what it always was. It’s no longer a simple ad on TV or a half page ad in your favorite magazine. Today it’s much more than that, from knowing your customer, to providing relevant content, and engagement on social media. To make all...
The Benefits of Search Engine Marketing

The Benefits of Search Engine Marketing

If the advertising world had an Olympics, search engine marketing (SEM) would be the 100-meter sprint of reaching new customers. It’s an umbrella term used to describe the process of increasing your website’s visibility through paid search, such as Google ads and...
The Benefits of Search Engine Optimization

The Benefits of Search Engine Optimization

Search engine optimization (SEO) is like the long hike of marketing. It has peaks and valleys that eventually lead to a beautiful vista of long-lasting, organic traffic and success. Ahh. Smell that fresh mountain air. If you ask a marketing agency, we will tell you...