When it comes to the customer journey, the design of a website is critical. How a website is designed will make the difference between making a sale, and chasing a potential customer away forever.
The user experience, or UX, needs to be carefully analyzed and reshaped to create a website that is easy to use, uncluttered and moves the user to landing on the site to achieving whatever goals you have set out (usually to make a sale).
Let’s take a look at a few ways that you can improve the UX design of your website. To start, you need to consider the journey that your customers will go through.
The customer journey is the path that your target audience takes to become your customer. To build a great UX, you need to map out this journey before you start designing your website. This will help you understand the needs of your customers and design a website that meets these needs.
Your primary navigation should be easy to use and understand. Adding too many links to your navigation can make it confusing for users. Have an organizational structure to help guide the customer and be sure to include the most important links in your primary navigation.
Every page of your website should have a call to action (CTA). The goal here is to encourage users to take a specific action. Adding multiple CTAs on every page will increase the chances that users will take the action you want them to take.
No one likes to wait for a web page to load. If your web page doesn’t load in three seconds or less, many users are likely to leave. Make sure your web page loads quickly by optimizing images and using a content delivery network. This is not only important for the user experience, but for the SEO of your website as well. Any good website development agency understands the importance of this.
Using different writing styles and voices on your website can be confusing for users. Stick to your brand voice and style and use it consistently throughout your website. If you are including types of fonts and colors outside of your brand and mixing up the sizing too much, your website will come across as cluttered.
The best websites are the ones that are simple and easy to use. When designing your website, keep it simple and focus on the user experience. Practice responsive design so your website looks great on all devices.
Following these tips will help you create a great UX for your website. Remember to keep the user in mind when designing your website and focus on creating a great experience for them.
If you are looking to create a website with an impressive user experience, look no further than MACLYN. We are a full-service marketing & design agency in Naperville that creates impressive and effective websites.
We are the perfect solution for any small business, whether you are in Des Moines, Naperville or somewhere in between.
Let our agency bring your vision to life through stunning design, captivating content, and innovative strategies.
The Meaning of MACLYN
Our Team
Brand Development
Content Creation
Graphic Design
Photography
Web Design + Development
Outsourced B2B Marketing
Strategy
SEO
Search Engine Marketing
Social Media Management
Content Marketing
Influencer Marketing
Videography
Post-Production
Screenwriting
Animation
Earned Media
Community Relations
Crisis Communication