Blog - MACLYN

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Special Olympics Illinois

the challenge Special Olympics Illinois (SOILL) is a storied organization with an incredible legacy. When they came to us with the goal of recruiting more athletes, volunteers and donors of all demographics—we grasped the opportunity to do something extraordinary. We...

GIVE Foundation

the challenge Since 2007, the Golf for Injured Veterans Everywhere Foundation (GIVE) has been working tirelessly to improve the lives of Iowa’s military heroes through therapeutic golf instruction, social engagement, community outreach and more. The work they do and...

Next Door & Window

Next Door & Window

the challenge Next Door & Window is a titan of window and door replacement, a paragon of quality and service. But in a saturated market, prospective customers were looking through them, rather than at them.the solution Open the door to new clients by creating...

Oswald’s

the challenge Oswald’s, Naperville’s oldest family-owned-and-operated pharmacy, has been a constant for families throughout the last 145 years. But as the store changed ownership to the next generation in the middle of a pandemic, they needed a new script to lead the...

Dunkin’

Dunkin’

the challenge Before America could run on Dunkin’, the Midwest market needed help to turn a Boston import into a hometown hero.the solution For over 20 years as a prolific Dunkin’ partner, we’ve perked up brand loyalty and kept excitement brewing in 53 markets all...

AltoonaNow

the challenge As economic development hit western Des Moines, investors largely ignored the City of Altoona, just to the east. They perceived it as a “small, sleepy town”, failing to see the potential just beneath the surface. But this wasn’t a boom waiting to happen:...

RW Hardware

the challenge Tall order: take a 140 year old hardware brand, and honor its legacy while simultaneously swinging it into the future. Then, we heard a story about a 92 year old piece of hardware made for the Rockefeller family that still works like it’s brand new. the...

Scientel Solutions

the challenge Scientel Solutions is up there with the world’s leading innovators, delivering high-tech solutions like Drone Defense and Smart City Infrastructure. They’re basically the James Bond-meets-MacGyver of tech companies. Unfortunately, when we first met them,...

Balance Autism

the challenge “The Homestead” was ready to grow into a national autism organization, but the market perceived them as “small-time” and “local.”the solution Through emotional branding & strategic implementation, MACLYN rebranded the organization as “Balance Autism,”...

Avanade

Avanade

the challenge To achieve their ambitious goals and grow their audience, Avanade needs a creative partner who champions their brand while continuously pushing them to greater heights. o the question: What is Avanade about? the solution For nearly a decade, MACLYN has...

IMRIS

the challenge IMRIS was a life-saving surgical revolution with a limited market perception. But their perceived value as “just a tech company” was costing more than just revenue: it was time to remind the world what mattered. the solution MACLYN created “For the Human...

LABS

the challenge LABS had an awareness & perception problem. The target market perceived them as “intimidating” and “elite,” while their unique location hid them from public view: literally and figuratively.the solution We gave the gym some sick gains with “Chase Your...

BrownWinick

the challenge BrownWinick is a law firm headquartered in Des Moines, Iowa, home to some of the most respected attorneys in their respective fields. But in law, as in life, you’re only as good as your reputation: BrownWinick needed a new brand that lived up to theirs....

NAMCO Entertainment

NAMCO Entertainment

the challenge PAC-MAN Entertainment is an interdimensional realm of 8-bit awesome, boasting an arcade, bowling, full service restaurant, office meeting spaces, sports bar and more. BANDAI-NAMCO, (creators of the iconic ghost-chomping PAC-MAN) needed to broaden the...

Choose Dupage

the challenge Choose DuPage is the economic development alliance for DuPage County, Illinois. A public/private partnership between business and government leaders, their collective mission is to foster a business-friendly community while growing, attracting, and...

Iowa Finance Authority

Iowa Finance Authority

the challenge The Iowa Finance Authority makes life better for Iowans. It’s that simple. However, when we first started working with them in 2015, most people weren’t aware of the organization’s statewide programs or the impact they have on local communities. In order...

Wannemaker’s

the challenge Wannemaker’s Home and Garden is Chicagoland’s best garden and home boutique – but as they looked to expand their customer base, the community pillar needed a fresh brand that was relevant to today’s customers while still honoring their roots.the solution...

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MACLYN is Looking for a Kickass Social Media Marketing Intern

MACLYN is Looking for a Kickass Social Media Marketing Intern

October 18, 2016

Do new social media tools get your brain going? Do your friends know you as a social media innovator? Are you constantly looking for new ways to connect with people through the Internet? Does ...

MACLYN Announces the Opening of a Des Moines Office

MACLYN Announces the Opening of a Des Moines Office

June 30, 2016

Effective July 1, creative advertising agency, MACLYN, will be opening a Des Moines satellite office. (more…)

Meet MACLYN’s Finest: Tiki | Guru

Meet MACLYN’s Finest: Tiki | Guru

June 20, 2016

Inspired by gurus of every universe—especially those of a galaxy far, far away—Tiki is an office mascot with the soul of a sage and the body of a totem. (more…)

Meet MACLYN’s Finest: Johnny Tijerina

Meet MACLYN’s Finest: Johnny Tijerina

June 14, 2016

So, will it be the hipster cat? Or do you prefer the beanie-wearing octopus? A brand story-teller who considers “alright” a slap to the face, Johnny spends his weekends in the workshop, where he ...

Meet MACLYN’s Finest: David Mendoza

Meet MACLYN’s Finest: David Mendoza

June 7, 2016

“When you come to a fork in the road, take it.” (more…)

Meet MACLYN’s Finest: Ray Kinney

Meet MACLYN’s Finest: Ray Kinney

June 7, 2016

His voice is heard across the office. His influence is seen around the County. But it’s his desire to improve the lives around him that makes Ray not only a renaissance man, but a man for the ...

Cop on a Rooftop 2016: A Roundup of Stories from Around Chicagoland

Cop on a Rooftop 2016: A Roundup of Stories from Around Chicagoland

May 25, 2016

MACLYN is proud to partner with our client, Dunkin' Donuts, on the 14th Annual Cop on Rooftop fundraiser. This year, 234 participating Dunkin' Donuts locations raised more than $600,000 to ...