Advertising Agency MACLYN awarded brand redevelopment agreement for national gasoline brand, Clark Brands LLC.

Lisle, Ill. — Creative agency MACLYN, has been hired by Clark Brands LLC to develop a unified, world-class brand identity for the national gasoline franchise. Clark Brands operates in 30 states and the District of Columbia, servicing over 1,000 locations and expanding into new markets each year. Continue reading Advertising Agency MACLYN awarded brand redevelopment agreement for national gasoline brand, Clark Brands LLC.

“Tis a Grand Gift”

Maclyn is proud to be a part of the re-launch of McCaffery’s Irish Cream Ale, exclusively brewed for Ballydoyle Irish Pub and Restaurant by the father & son team at Argus Brewery.

After creating the “Remember the Legend of McCaffery” campaign, consisting of light-hearted tall tales that speak to the legend of Clan McCaffery and further immortalized by McCaffery’s Irish Cream Ale. We are thrilled to finally see our work come to life. Tonight at Ballydoyle Downers Grove we officially Remember the Legend. Tis a grand gift indeed.

Creative Agency Maclyn Group awarded brand development contract for MileNorth Hotel’s new rooftop bar and lounge

Lisle, Ill. — Creative marketing agency Maclyn Group has been hired by MileNorth, a Destination Hotel, to develop a brand for their rooftop bar and lounge. MileNorth, located along the Magnificent Mile in Chicago is a combination of sophisticated style and authentic, Chicago-inspired hospitality.

MileNorth’s new rooftop bar and lounge, opening in spring of 2014 will re-define the downtown Chicago rooftop scene. The bar and lounge will feature “natural and pure” cuisine balanced with a rich décor in a residentially modern atmosphere. Bill Murphy, Maclyn agency principal is excited about the project. “We’re thrilled, MileNorth’s rooftop bar will be the pinnacle of Chicago nightlife offering a sophisticated respite from the busy downtown bustle complimented by breathtaking views of the city.”

About Maclyn Group

Maclyn Group is a boutique creative, branding and marketing agency located in the Western suburbs of Chicago with a client base ranging from national icons to local start-ups. The award-winning agency is recognized for creating and communicating powerful, timeless brands through traditional, social and interactive media.

 

 

Now Hiring – Promotional Event Manager

Maclyn is a boutique, creative agency in the western suburbs; we create and communicate powerful, timeless brands through traditional, social and interactive media. We design, strategize and deliver integrated marketing — always with an eye for communicating the real story.

We are seeking a recent or spring 2014 college graduate to lead our Dunkin’ Donuts promotional marketing team and sampling vehicle. Our promotional program promotes Dunkin’ Donuts products throughout the Chicago DMA including attendance at premiere concerts, sporting events and festivals. Visit www.ddsamplingvan.com for a glimpse of the opportunity.

This is an awesome job for a recent college graduate! This position is salaried and is full-time.

Your primary responsibilities will be:

  • Hire and manage a 5-7 person crew of local college students
  • Assisting in scheduling 100+ plus events in the Chicago DMA
  • Drive, manage and maintain a 30-foot sampling vehicle
  • Attend and manage all events including nights, weekends and early mornings
  • Maintain a promotional website
  • Maintain all promotional social media
  • Develop relationships with local event managers

Our new hire will be exceptional at:

  • Time management. You will work early and often in peak season
  • Team management. You will need to foster a fun, yet productive environment
  • Exceptional skills at troubleshooting and handling adversity
  • Social media and its ever-­changing landscape

Things you need to start the conversation:

  • Bachelors degree or enough experience to justify not having one

Things that will help you get in the door:

  • Promotional marketing experience is a plus, but not mandatory
  • Food experience a plus, but not mandatory
  • A collaborative attitude and a passion for working with the public
  • An honest work ethic

Please submit your cover letter and resume to careers@maclyngroup.com. We will be hiring by March 1.

 

The Importance of Understanding Social Media Algorithms, An Update for 2014

Part I: Facebook

Written by: Courtney Brown, Account Executive

Earlier this year we posted a blog, The Importance of Understanding Social Media Algorithms to discuss why marketers need to understand the basic algorithm functions of social media platforms, (Facebook and Twitter) and how they can improve their pages with this knowledge. While the basics discussed in our original post are still relevant, there have been updates made in the last year that marketers can use to further improve their pages.

Facebook Newsfeed Wants High Quality Content

In addition to EdgeRank, which we discussed in an earlier post, Facebook’s newsfeed algorithm decides what stories users see when they view their newsfeed. Like any business, Facebook wants its users to have the best possible experience while on the site. So it is very important that the stories their users see contain information they would want, or high quality content.

In order for Facebook to define high quality content, it surveyed thousands of users to determine what information they want to see. After the survey, Facebook tested a small segment of users with their updated algorithm and found a significant increase in engagement.

Determining High Quality Content

How do you know if your content is considered high quality? Facebook compiled a list of tips to consider before posting:

  • Make your posts timely and relevant. Make sure the information you are sending out is about things that are happening now or in the immediate future. Whether it’s an upcoming event, or a new product or service, it should be relevant to your audience. If your business is featured in a newspaper article, post it the day it comes out, not the day after. Not sure what is relevant? Google has a useful tool, Trends, that can help you identify the most popular topics on the Internet on any given day.
  • Build credibility and trust with your audience. Consider the source before posting. If you are publishing an article, make sure it is from a credible publication. Limit opinions and stick to facts. Become a thought leader in your industry by sharing useful information.
  • Ask yourself, would people share this with their friends? Will my audience want to see this in their newsfeed? You can start by answering this question yourself. Is it something so compelling that you would share it yourself?

On any given day, an average Facebook newsfeed is filtering around 1,500 possible stories and only 20% will land in a newsfeed. While these guidelines can help you determine high quality content, don’t be surprised or disappointed if you don’t see immediate results. Focus on producing the best possible content and look for similarities in the stories that do have high engagement. Over time connecting these patterns will help you deliver the right content, at the right time, to the right audience.

Now Hiring – Copywriter

Maclyn Group is a boutique creative agency in the western suburbs; we create and communicate powerful, timeless brands through traditional, social and interactive media. We design, strategize and deliver integrated marketing—always with an eye for communicating the real story.

We need a writer to help us tell that story. If you are a strategic conceptor with a penchant for crafting big ideas we should talk.

Our ideal copywriter will be exceptional at:

  • Concepting big and small (i.e. big ideas, brand platforms, campaigns, headlines, taglines, social media posts, etc.)
  • Long copy (i.e. concept white papers, brochures, collateral, emails, blogs, etc.)
  • Building and maintaining a brand voice
  • Social media and its ever-­changing landscape
  • The details (i.e. spelling, grammar, proofing, the stuff you should have learned in school)

Things you need to start the conversation:

  • Experience creating outstanding work for both print and online
  • 3-­5 years experience, preferably agency experience
  • Bachelors degree or enough experience to justify not having one

Things that will help you get in the door:

  • History with hospitality, beer and restaurant brands, B2B
  • Experience is a plus, but not mandatory
  • A collaborative attitude and a passion for the work
  • An honest work ethic

Please submit your cover letter, resume, portfolio, creative philosophy, and salary requirements to careers@maclyngroup.com.

Now Hiring – Web Designer/Front-End Developer

Maclyn Group is a boutique creative agency in the western suburbs. We create and communicate powerful, timeless brands through traditional, social and interactive media. We design, strategize and deliver integrated marketing—always with an eye for communicating the real story.

We need a web designer to help us tell that story. If you are a brilliant web-head with a knack for crafting digital beauty, we should talk.

Our web designer will be mind-blowingly adept at:

  • Design and execution of websites, digital ads, landing pages, email templates, presentations and other web concepts for kickass marketing initiatives
  • Concepting and creating intuitive, engaging, and brand-consistent web experiences, staying current on evolving design and implementation practices

Things you need to start the conversation:

  • A quiet confident cool as it pertains to standard compliant web design tools, including WordPress, HTML, and CSS (PHP a plus)
  • Knowledge of and experience with responsive design
  • Have an eye for typography, palette development, intuitive layout, and a pixel-level attention to detail
  • Experience with cross platform browser compatibility testing
  • Knowledge of email marketing best practices

Things that will help you get in the door:

  • History with hospitality, beer and restaurant brands, B2B experience is a plus, but not mandatory
  • A collaborative attitude and a passion for the work
  • An honest work ethic

Please submit your cover letter, resume, portfolio, creative philosophy, and salary requirements to careers@maclyngroup.com.