Written by: Courtney Brown, Account Executive
SoLoMo is the not-so-new-anymore world of marketing. Today’s consumers are faced with more information than ever before and use technology to help make decisions. In an earlier blog post on content marketing, we shared the example of Suzy & Jim – a young couple looking for a new restaurant to try. By generating relevant content one restaurant was able to stand out above the rest. In this blog post we are going to take a closer look at how strategies on social, local and mobile can also affect consumer-buying decisions.
Forecasts show that in 2013 and beyond website traffic is going to decline as social sites such as Facebook and LinkedIn continue to be populated with the relevant and engaging content searchers are looking to find. Additionally, the Facebook generation (or young folks) saw a decline in email usage in 2012 and is predicted to continue on that path in the future. Social sites, cloud-based document sharing solutions, chat clients, and text messages are slowly replacing traditional email use. In fact, the only demographic that saw an increase in email usage during 2012 were aged 45 and above.
The emerging workforce and Millennial Generation (1980-2000) wanted it yesterday. They search for convenience, location and ease of use. Their iPhone location services are always turned on, and apps like OpenTable, Yelp and Foursquare are utilized because it tracks the users exact location, so no time is wasted on searches outside their hypothetical backyard.
Nowadays, when you are running late to work and need a cup of coffee, chances are there is a local coffee shop with an app that will allow you to order in advance so its ready when you get there. I mean, why wait when you don’t have to?
Developing your Social, Local and Mobile marketing platforms helps you reach customers on an entirely new level – that is easy and convenient for THEM. Take a look at who your target market is, and how they get their information. Do you show up in the search?