For those of us in the advertising game, last night’s spat between the Eagles and Those Other Guys was a good chance to restock on chips & dip. It gave us a few precious moments to resupply before rushing back to the sofa and settling in for the real battle: the BIG game, where brands played ball, every second cost millions (seriously), and cinematic advertising turned out to be the real MVP. Continue reading SORRY, NICK FOLES. STORYTELLING WAS 2018’S REAL MVP.
We assembled a ragtag team of talent: a pro chalk artist, a theatre troupe and a pair of musicians. Together, we put on an IMRIS-branded, black-box theatre production. Continue reading Making the IMRIS Brand, Part 5: Launch
MACLYN seeks energetic, responsible individuals to join our Dunkin’ Donuts Sampling Van Crew for part-time employment. The Dunkin’ Donuts Sampling Van travels throughout the Chicagoland area to a variety of events distributing free samples of Dunkin’ Donuts coffee and latest promotions. Continue reading NOW HIRING: Dunkin’ Donuts Brand Ambassador
Now that we have IMRIS’ Core Creative Idea, it’s time to craft the vision with stunning imagery, video and branded content. Continue reading Making the IMRIS Brand, Part 4: Creation
It’s time for our Creative Warriors to do what they do best. Continue reading Making the IMRIS Brand, Part 3: Ideation
“Discovery” is an immersive research process. Before creating a brand, we explore the landscape, interviewing key industry players, scouting-out the competition and searching everywhere for inspiration.
It’s early 2017, and IMRIS is ready to evolve. Continue reading Making the IMRIS Brand, Part 2: Search & Discovery
Nexus Studios brings a concept to glorious, animated life in “The Story of an Idea.”
This year’s ADDY Awards more closely resemble the Cannes Film Festival than an advertising show. Continue reading “Cinematic advertising” is reshaping the consumer battleground.
“For the Human Experience” doesn’t look or sound like other brands in the medical technology industry. Continue reading Making the IMRIS Brand, Part I: Humanity Returns to Healthcare
Hold onto your spoons.
Here comes MACLYN’s Annual Chili Battle-Bowl.
That’s right; hordes of the agency’s harshest food-critics and most esteemed culinarians are about to descend on the MACLYN kitchen, armed with crock-pots, saltines and an arsenal of highly classified ingredients. Only two rules: no kicking below the belt, and no “Average” chili allowed. Continue reading Annual Chili Battle-Bowl: Pregame Analysis
In this noble war against Average, heroes make themselves known. For their years of valor and service, for their recent months of distinguished bravery and unmitigated grit in the face of a glorious campaign, 4 of our finest warriors have been decorated and promoted. Continue reading PROMOTING THE CAUSE