Postcards From The Front: D.C. gets E.P.I.C.

THE MISSION

E.P.I.C. (The East Polk Innovation Collaborative) is a coalition of community leaders on the rapidly growing east side of Des Moines. Their mission? The future: A truly E.P.I.C. Tomorrow where the nation’s industry giants are invited to build their empires of technology and manufacturing on the open land of East Polk. Continue reading Postcards From The Front: D.C. gets E.P.I.C.

Postcards From The Front: IACP, Changing the Conversation

Superman and Batman. Butch and Sundance. Bill Murphy and Jay Paonessa. There are few pairs as formidable as the leaders of MACLYN. With the sound and fury of a cavalry charge, our Agency President and Creative Director took their badass blend of fire and fortitude to the Iowan frontier.

The intrepid minds of MACLYN imparted the importance of The Idea and defined the essence of Brand to the Iowa Association of Community Providers at their annual conference, held at Iowa State University. Wherever there is a thirst for brand knowledge, wherever their is a need for astounding thought leadership, we are proud to answer the call.

Meet MACLYN’s Finest: Eli Shiman

Eli is looking to accumulate as much knowledge as he can.

In another life, Eli walked the doctoral path – he is fascinated by medical innovation. He now focuses his efforts on spreading altruistic messages across the globe. He cut his teeth early on, promoting small businesses and start-ups before moving on to help local family-owned businesses in his second home of Bloomington-Normal. Continue reading Meet MACLYN’s Finest: Eli Shiman

Through the Looking Glass:
How Augmented Reality is Changing the Game, and the World as We See it

Augmented Reality

MACLYN is perpetually in search of new tactics to turn the tide of our war with Average.

Average has many allies. One of them is Obsolescence. That’s why we investigate future tech, in the hope of blasting Banality back to the Stone Age. In the case of this topic, tomorrow comes today. Continue reading Through the Looking Glass:
How Augmented Reality is Changing the Game, and the World as We See it

Now Hiring: Dunkin’ Donuts Brand Ambassador

Dunkin' Donuts Sampling Van Brand Ambassador

MACLYN seeks energetic, responsible individuals to join our Dunkin’ Donuts Sampling Van Crew for part-time employment. The Dunkin’ Donuts Sampling Van travels throughout the Chicagoland area to a variety of events distributing free samples of Dunkin’ Donuts coffee and latest promotions. Events and locations include Chicago Cubs and Sox games, Chicago Bears games, Brookfield Zoo, Toyota Park, B96 Summer Bash, Charity events, Chicago Marathon and so much more!
Continue reading Now Hiring: Dunkin’ Donuts Brand Ambassador

Meet MACLYN’s Finest: Allison Kim

Allison suspects she was born in the wrong decade. The evidence? She spends much of her time watching ‘80s and ‘90s horror flicks (Scream is king, of course). Her cat, Wookie, joins her on the weekends for borderline-unhealthy binges of classic sitcoms. When the last-know manufacturer of VCRs closed their doors in 2016, she was among the few millennials who shed tears.

Despite her generational mix-up, Allison’s love of all things pre-Y2K is coming in handy at MACLYN. She can write for generations other than her own – a rare skill in the ad business. The characters from her film obsessions keep her arsenal of written voices fully stocked. And as she sharpens her copywriting skills with the pros, her blend of genre tastes helps her shift tones quicker than you could swap cassettes.

When she graduates from DePaul University this spring, Allison plans to pursue a career in advertising and, if needed, save the universe from Daleks.

EPRD to have a major rebranding

Article by: Jonathan Krueger, The Des Moines Register

Following the lead of AltoonaNow, the East Polk Regional Development, Inc. has teamed up with MACLYN to help rebrand the organization.

The group will unveil its new brand Wednesday, Oct. 19.

“It is something that we hope will get the attention of hopefully of the metro area and also site selectors and groups that we market to nationwide,” said Alex Lynch, executive director of the East Polk Regional Development, Inc. Continue reading EPRD to have a major rebranding