Now Hiring – Promotional Event Manager

Maclyn is a boutique, creative agency in the western suburbs; we create and communicate powerful, timeless brands through traditional, social and interactive media. We design, strategize and deliver integrated marketing — always with an eye for communicating the real story.

We are seeking a recent or spring 2014 college graduate to lead our Dunkin’ Donuts promotional marketing team and sampling vehicle. Our promotional program promotes Dunkin’ Donuts products throughout the Chicago DMA including attendance at premiere concerts, sporting events and festivals. Visit www.ddsamplingvan.com for a glimpse of the opportunity.

This is an awesome job for a recent college graduate! This position is salaried and is full-time.

Your primary responsibilities will be:

  • Hire and manage a 5-7 person crew of local college students
  • Assisting in scheduling 100+ plus events in the Chicago DMA
  • Drive, manage and maintain a 30-foot sampling vehicle
  • Attend and manage all events including nights, weekends and early mornings
  • Maintain a promotional website
  • Maintain all promotional social media
  • Develop relationships with local event managers

Our new hire will be exceptional at:

  • Time management. You will work early and often in peak season
  • Team management. You will need to foster a fun, yet productive environment
  • Exceptional skills at troubleshooting and handling adversity
  • Social media and its ever-­changing landscape

Things you need to start the conversation:

  • Bachelors degree or enough experience to justify not having one

Things that will help you get in the door:

  • Promotional marketing experience is a plus, but not mandatory
  • Food experience a plus, but not mandatory
  • A collaborative attitude and a passion for working with the public
  • An honest work ethic

Please submit your cover letter and resume to careers@maclyngroup.com. We will be hiring by March 1.

 

The Importance of Understanding Social Media Algorithms, An Update for 2014

Part I: Facebook

Written by: Courtney Brown, Account Executive

Earlier this year we posted a blog, The Importance of Understanding Social Media Algorithms to discuss why marketers need to understand the basic algorithm functions of social media platforms, (Facebook and Twitter) and how they can improve their pages with this knowledge. While the basics discussed in our original post are still relevant, there have been updates made in the last year that marketers can use to further improve their pages.

Facebook Newsfeed Wants High Quality Content

In addition to EdgeRank, which we discussed in an earlier post, Facebook’s newsfeed algorithm decides what stories users see when they view their newsfeed. Like any business, Facebook wants its users to have the best possible experience while on the site. So it is very important that the stories their users see contain information they would want, or high quality content.

In order for Facebook to define high quality content, it surveyed thousands of users to determine what information they want to see. After the survey, Facebook tested a small segment of users with their updated algorithm and found a significant increase in engagement.

Determining High Quality Content

How do you know if your content is considered high quality? Facebook compiled a list of tips to consider before posting:

  • Make your posts timely and relevant. Make sure the information you are sending out is about things that are happening now or in the immediate future. Whether it’s an upcoming event, or a new product or service, it should be relevant to your audience. If your business is featured in a newspaper article, post it the day it comes out, not the day after. Not sure what is relevant? Google has a useful tool, Trends, that can help you identify the most popular topics on the Internet on any given day.
  • Build credibility and trust with your audience. Consider the source before posting. If you are publishing an article, make sure it is from a credible publication. Limit opinions and stick to facts. Become a thought leader in your industry by sharing useful information.
  • Ask yourself, would people share this with their friends? Will my audience want to see this in their newsfeed? You can start by answering this question yourself. Is it something so compelling that you would share it yourself?

On any given day, an average Facebook newsfeed is filtering around 1,500 possible stories and only 20% will land in a newsfeed. While these guidelines can help you determine high quality content, don’t be surprised or disappointed if you don’t see immediate results. Focus on producing the best possible content and look for similarities in the stories that do have high engagement. Over time connecting these patterns will help you deliver the right content, at the right time, to the right audience.

Now Hiring – Copywriter

Maclyn Group is a boutique creative agency in the western suburbs; we create and communicate powerful, timeless brands through traditional, social and interactive media. We design, strategize and deliver integrated marketing—always with an eye for communicating the real story.

We need a writer to help us tell that story. If you are a strategic conceptor with a penchant for crafting big ideas we should talk.

Our ideal copywriter will be exceptional at:

  • Concepting big and small (i.e. big ideas, brand platforms, campaigns, headlines, taglines, social media posts, etc.)
  • Long copy (i.e. concept white papers, brochures, collateral, emails, blogs, etc.)
  • Building and maintaining a brand voice
  • Social media and its ever-­changing landscape
  • The details (i.e. spelling, grammar, proofing, the stuff you should have learned in school)

Things you need to start the conversation:

  • Experience creating outstanding work for both print and online
  • 3-­5 years experience, preferably agency experience
  • Bachelors degree or enough experience to justify not having one

Things that will help you get in the door:

  • History with hospitality, beer and restaurant brands, B2B
  • Experience is a plus, but not mandatory
  • A collaborative attitude and a passion for the work
  • An honest work ethic

Please submit your cover letter, resume, portfolio, creative philosophy, and salary requirements to careers@maclyngroup.com.

Now Hiring – Web Designer/Front-End Developer

Maclyn Group is a boutique creative agency in the western suburbs. We create and communicate powerful, timeless brands through traditional, social and interactive media. We design, strategize and deliver integrated marketing—always with an eye for communicating the real story.

We need a web designer to help us tell that story. If you are a brilliant web-head with a knack for crafting digital beauty, we should talk.

Our web designer will be mind-blowingly adept at:

  • Design and execution of websites, digital ads, landing pages, email templates, presentations and other web concepts for kickass marketing initiatives
  • Concepting and creating intuitive, engaging, and brand-consistent web experiences, staying current on evolving design and implementation practices

Things you need to start the conversation:

  • A quiet confident cool as it pertains to standard compliant web design tools, including WordPress, HTML, and CSS (PHP a plus)
  • Knowledge of and experience with responsive design
  • Have an eye for typography, palette development, intuitive layout, and a pixel-level attention to detail
  • Experience with cross platform browser compatibility testing
  • Knowledge of email marketing best practices

Things that will help you get in the door:

  • History with hospitality, beer and restaurant brands, B2B experience is a plus, but not mandatory
  • A collaborative attitude and a passion for the work
  • An honest work ethic

Please submit your cover letter, resume, portfolio, creative philosophy, and salary requirements to careers@maclyngroup.com.

 

Maclyn Group Hires New Creative Director

Jay Paonessa
Jay Paonessa, Maclyn Group creative director

Lisle, Ill. – Creative communications agency Maclyn Group in Lisle, Ill. is proud to announce the hiring of Jay Paonessa as creative director.

Paonessa joins Maclyn Group from Leo Burnett Group, where he served as a creative director at Arc Worldwide for the past five years. He brings more than 16 years of award-winning experience that includes creative work on a variety of brands including Intel, PayPal, Chicago Shakespeare Theatre, United, Ted, Citibank, McDonald’s, MillerCoors and Coca Cola. Paonessa’s creative work has earned numerous awards including Golds and Best in Shows in the Addy’s, Reggies and Globes.

“My philosophy is to never create without the Idea. Beautiful art direction and witty copywriting is nothing without the Idea — the magic that connects customers to our brands. Historically, my creative teams and I make award-winning work that pushes beyond the scope of a brief, because challenging preconceived ideas in unique and uncanny ways bring people to brands,” Paonessa said. “Maclyn Group is already a exceptional boutique creative agency, and I am excited for the opportunity to bring my knowledge and ideas to directly affect the work we do for our clients.”

“Over the last seven years Maclyn Group has delivered outstanding creative and a diverse portfolio of timeless B2B and B2C brands in the Chicagoland area. We believe that hiring Jay will elevate our creative agency even further,” said Bill Murphy, Maclyn Group agency principal. “We are excited about where our agency can go with Jay’s creative direction.”

Paonessa’s responsibilities will include immediately immersing himself into Maclyn Group’s client creative strategy, leading their creative department and overseeing the quality of their final creative work.

About Maclyn Group

Maclyn Group is a boutique creative communications agency located in the Western suburbs of Chicago with a client base ranging from national icons to local start-ups. The award-winning agency is recognized for creating and communicating powerful, timeless brands through traditional, social and interactive media.

Media Contact:
Maclyn Group
Bill Murphy
630-852-2057
whoareyou@maclyngroup.com

Marketing Agency Maclyn Group lands contracts for new websites for DuPage Airport Authority, DuPage Flight Center and Prairie Landing Golf Club

Lisle, Ill. — Creative marketing agency, Maclyn Group, has been awarded contracts to re-design three websites for DuPage Airport Authority, DuPage Flight Center and Prairie Landing Golf Club, all located in West Chicago, Ill.

Bill Murphy, Maclyn Group agency principal, is excited for his team to begin work on the project. “We are proud to be awarded this contract. The DuPage Airport Authority is a first-class organization, and our team is looking forward to enhancing their web presence. We will deliver an exceptional design, enhanced with a highly functional desktop and mobile compatible website.”

The DuPage Airport Authority owns and operates the DuPage Airport in West Chicago, Ill. The airport primarily accommodates general aviation traffic, with a focus on the high-end business, corporate and general aviation users in West Chicago and DuPage County. The airport is among the best general aviation airports in the country and is a primary designated reliever airport to nearby O’Hare International Airport and Chicago Midway International Airport.

Located on the airport grounds, DuPage Flight Center is Chicagoland’s premier fixed base operation with four runways, on-site U.S. Customs, restaurant and catering, and it hosts more than 90-thousand sq. ft. of premium hangar space.

Prairie Landing Golf Club is also located just off of the airport and is a unique, high quality public golf experience that has been rated 4 ½ Stars by Golf Digest “Best Places to Play”.

The new, mobile-friendly, websites for the DuPage Airport Authority and DuPage Flight Center are expected to launch in January 2014; and the Prairie Landing Golf Club is slated to launch in Spring 2014.

About Maclyn Group

Maclyn Group is a boutique creative, branding and marketing agency located in the Western suburbs of Chicago with a client base ranging from national icons to local start-ups.  The award-winning agency is recognized for creating and communicating powerful, timeless brands through traditional, social and interactive media.

Media Contact:
Maclyn Group
Bill Murphy
630-852-2057
whoareyou@maclyngroup.com

View the press release on PRWeb.

Email marketing is not out, but your tactics may be.

Written by: Courtney Brown, Account Executive

There is no doubt emailing marketing has been among the most successful mediums for communication with customers in recent years. Despite speculation that this tried and true tactic may be on the down side of a peak, trends are showing signs for bright future. That is – if you are using it correctly.

The New Email

This year we saw considerable innovation in email application offerings – apps released, including Apple’s Mailbox, are as efficient and – well, cool as ever. With this renewed energy, it’s a better time than ever for marketers to take advantage of their lists. The landscape however, has drastically changed. Before developing your next email marketing campaign, there are a few things to consider:

  • Consumers are becoming increasingly disengaged with the “message to the masses”. They are expecting email content to be tailored to their own interests, behaviors and trends. Try to segment your lists as much as possible – take a look at 3-5 target market segments you may have, and divide them accordingly. It may be 3-5 times the work to build different campaigns, but in the end you’ll see the return through increased engagement.
  • People are reading their emails on the go – and so should you. Studies continue to show significant increases in the number of emails read on mobile devices. Chances are you proof your email campaigns before hitting send, but if you aren’t testing them on your smart phone as well you could be missing out. Marketing Sherpa reported that email campaigns tailored to mobile marketing experienced a 53% increase in click-thru rates.
  • Know your audience. More importantly, know when they want to hear from you. Increase email campaigns to those with the highest engagement, and decrease to your unengaged audience. Note that Tuesdays and Thursdays are, typically speaking, days with the highest email volume. The hours of Noon – 4 pm have the highest open rates. Test different parts of your list to find out what days and times have the highest open rates for your company, and find out the sweet spot for email frequency among your different segments.

Overall, email continues to endure, despite even the most skeptical critics. The key is to develop relevant, specialized, content marketing strategies delivered to an audience both when and where they want it.

 

 

 

You Don’t Need a Tagline – You Need a Good Tagline

Written by: Ann Moss, Creative Director

Every so often, as a Creative Director, I get asked to create a quick tagline – just a little something that will tell everyone what we do. Sorry folks… to create a GOOD tagline we need to know who you are and what you really want to be for your customers. After establishing that – it’s my job as a Creative Director to bring it to life!

So, what does it take to create a good brand tagline? First, lets take a look at why you need one.

A tagline is important to branding and a key communication tool.

This is your brand promise, and communicates clearly to your customers what they can expect from your brand. We often like to divide our taglines into two groups:

  • Functional taglines clearly explain what the company does.
  • Inspirational taglines begin to speak to the brand personality and interact with the customer.

 Let’s give it a go.

For the purpose of this blog post, lets pretend our client is pencil manufacturer. They’ve been manufacturing high quality pencils since 1950. Their specialty is glow-in-the-dark yellow pencils (so you can write in the dark). The main benefits of the pencils are high quality, durability, and ability to see at night.

Examine the elements.

Let’s take a part these elements and think about what they really mean to consumers.

  • Since 1950 – that experience may resonate quality
  • Glow-in-the-Dark Pencils – that’s different
  • Manufacturer – straight from the horse’s mouth
  • Durability – a verbal guarantee

It’s important that each of these elements are brought out in a tagline – clearly communicating with your customer the information they need to lead to trust your brand.

Pencil Town

Manufacturing Long-Lasting Night Writing Pencils Since 1950

Now let’s try for an inspirational tagline. Based on our limited information, what would inspire someone to buy these? What is different about them? What is unique? What makes you feel this is a product that is worth a try? Who would use them?

  • Night Writing – who does that?—Kids!
  • Glow in the Dark – I wonder where they’re writing. Somewhere they might lose them?—In a tent, under the bed, in the back seat on a long road trip.
  • Who needs a fat, durable pencil?—Kids

Pencil Town

Manufacturing Night Writing Pencils Since 1950

Get a grip. Find ‘em in the dark. Write them under cover.

At this point in the blog post, everyone wants a night-writing pencil – c’mon!

 

 

 

 

SoLoMo (Social, Local, Mobile) Marketing

Written by: Courtney Brown, Account Executive

SoLoMo is the not-so-new-anymore world of marketing. Today’s consumers are faced with more information than ever before and use technology to help make decisions. In an earlier blog post on content marketing, we shared the example of Suzy & Jim – a young couple looking for a new restaurant to try. By generating relevant content one restaurant was able to stand out above the rest. In this blog post we are going to take a closer look at how strategies on social, local and mobile can also affect consumer-buying decisions.

 Social

Forecasts show that in 2013 and beyond website traffic is going to decline as social sites such as Facebook and LinkedIn continue to be populated with the relevant and engaging content searchers are looking to find. Additionally, the Facebook generation (or young folks) saw a decline in email usage in 2012 and is predicted to continue on that path in the future. Social sites, cloud-based document sharing solutions, chat clients, and text messages are slowly replacing traditional email use. In fact, the only demographic that saw an increase in email usage during 2012 were aged 45 and above.

Local

The emerging workforce and Millennial Generation (1980-2000) wanted it yesterday. They search for convenience, location and ease of use. Their iPhone location services are always turned on, and apps like OpenTable, Yelp and Foursquare are utilized because it tracks the users exact location, so no time is wasted on searches outside their hypothetical backyard.

Mobile

Nowadays, when you are running late to work and need a cup of coffee, chances are there is a local coffee shop with an app that will allow you to order in advance so its ready when you get there. I mean, why wait when you don’t have to?

Developing your Social, Local and Mobile marketing platforms helps you reach customers on an entirely new level – that is easy and convenient for THEM. Take a look at who your target market is, and how they get their information. Do you show up in the search?