The Importance of Professional Website Development

Oct 20, 2021

As a business owner, you know that having a well-designed website is crucial. Your brand’s online presence could be the difference between success or failure. But what exactly is a well-designed website? What’s the difference between a good and a great website?

Whether you run a small business or simply have little to no technical skills, the idea of investing in professional website development services in Des Moines may seem daunting. However, research continues to prove that good website design is a must for any business to be successful.

Website design has a direct impact on lead generation, brand visibility, customer experience, and ultimately your bottom line.

Here’s why it’s worth investing in professional website development services.

Looks matter

We’ve all heard the phrase “don’t judge a book by its cover,” but when it comes to the world wide web, consumers do just that. Website design matters because it matters to consumers.

Humans are visual. It’s in our nature to be drawn to things that are visually appealing. It should come as no surprise that website visitors are quick to judge your brand based on website design. If your site is visually unappealing or confusing, visitors won’t think twice about closing the page.

What the numbers say

Countless studies have continued to prove the importance of good website design. Data published by Stanford Web Credibility Research found that three quarters of consumers judge a company’s credibility based on visual design.

When users come across an outdated website, it’s all too easy to question their legitimacy. Website visitors may even doubt the products or services that you offer. In turn, they’re likely to find themselves on a competitor’s website.

And this just scratches the surface! Other studies have found that:

• It only takes 50 milliseconds to form a first impression of a website
• Almost 40% of visitors will stop engaging with a website if the layout or content is unattractive
• 50% of consumers say website design is crucial to a business’ overall brand

So whether you’re hosting an ecommerce website or a blog, good design should be at the top of your list.

Why your business needs good web design

It’s obvious that consumers care how your website looks, but you may be wondering how website design impacts their experience. Here are some things to consider.


Good design all but guarantees that your website is usable. This means that people can quickly find what they’re looking for, such as product information, contact information, or an about page.

Poor web design often means poor usability, which will frustrate users and drive them away from your business.


A well-designed website is built to direct users to where you want them to go. For example, you can use flashy graphics to draw attention to special offers or to highlight calls to action. All of these elements drive users to take the actions that you want them to take.

When a visitor signs up for your email list or when they add an item to their cart, your conversion rate increases.

Build brand trust

Most users (75%) judge your brand’s credibility based on the look and feel of its website. If you want your brand to become one that’s trusted and held in high regard, you need a site that is modern and user-friendly.

The benefits of custom website development

There’s a lot that goes into website development and maintenance. It goes well beyond putting content and graphic elements on a page. There are many other elements, such as search engine optimization, responsive design, and mobile-friendly browsing that must be accounted for.

While DIY platforms like Wix, Shopify, and WooCommerce continue to grow in popularity, they don’t offer the expert touch that a website development company can provide.

By investing in custom website development, there’s one task to tackle on your ever-growing “to-do” list. Instead, you can leave your website in the capable hands of a website development agency.

Looking for a team of website developers that you can trust with your brand’s virtual appearance? Choose MACLYN. We’re a full-service marketing agency that serves Des Moines, Chicago and the surrounding areas.

We offer a full inventory of creative services, including website development, public relations, and more. Contact our team today and let’s get started on taking your website from blah to brilliant!

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