The Importance and Benefits of Strong Web Design

Apr 1, 2021

Memorable websites are hard to come by – unsurprising, perhaps, when you consider the fact that there are over 1.84 billion sites (and counting) currently floating around in cyberspace. As scores of businesses and e-commerce retailers compete to achieve the sleekest web design they can muster, it’s never been more important to make your site stand out from the crowd.

If this sounds like an impossible task, don’t fret. With a smart (read: proudly nerdy) design agency such as MACLYN on your side, you can supercharge your web marketing strategy and show competitors who’s boss.

If you own a business or lead a small marketing team in Des Moines, Naperville, or Chicago, we’ve put together a few key reasons why you should invest in our team and boost your website design:

1. First impressions can make or break a company

On average, web users take 50 milliseconds to make up their minds about a website. We know this may seem a little unfair, particularly if you’ve been raised not to judge a book by its cover. Unfortunately, however, the world of website marketing is cutthroat, and first impressions really count!

By investing in a website marketing agency, you can ensure your site is easy to navigate and embodies an esthetic pleasing to your key demographic.

2. Sophisticated web design is fundamental for SEO

Unless you’ve been living under a rock for the past decade, chances are you’re aware of the importance of search engine optimization (SEO) when it comes to driving traffic, increasing sales, and growing your enterprise.

No SEO campaign is complete without considering the usability of a website, as search engines algorithms take user experience into account when ranking sites. To push your site to the top of search engine results pages, you will need to, amongst other tasks, ensure your website design is adaptable for mobile devices, optimize loading times, and design a logical sitemap that is easy to navigate.

3. Strong website design builds brand reputation

Developing a visually engaging website represents a great way to build trust in your brand and, eventually, increase profits. You wouldn’t purchase goods and services from a site with outdated fonts or dodgy, pixelated images, after all! Try to hold your own site to the same standards.

4. Gorgeous web design is key to remaining competitive

High-level website design marketing is simply non-negotiable in today’s saturated digital landscape. If one of your competitor’s websites is cooler, sexier, or more visually engaging than yours, you can kiss swathes of customers goodbye.

Trust the experts to raise your website game

Are you on the lookout for a friendly team of experts to take the reins of your website development strategy? We at MACLYN are ready and waiting to help. Don’t worry if you lack vision or imagination – we’ve been in the web development biz long enough to come up with something guaranteed to blow customers’ minds. If you’re in the Des Moines, Naperville, or Chicago areas, don’t hesitate to drop us a line today, and remember to check out our al a carte set of digital marketing offerings while you’re at it!

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