Dunkin’ Holiday Marketing: How Drew, Jenny & MACLYN took the Midwest

The coffee market was hot this Christmas (like, straight-out-of-the-espresso-machine hot) and Dunkin’ needed to make a big splash in two of its biggest Midwest markets: Chicago and Cincinnati.

With festive products like Peppermint Mocha Signature Latte, Pancake Minis and the Holly Berry Donut in their holiday line-up, we knew Dunkin’ was poised to crush it. But in order to win the holiday season, we had to tap into some serious star power.

So we DM’d some old friends…

Jenny McCarthy and Drew Lachey!

Both Jenny (now starring in The Masked Singer on FOX) and Drew (of Dancing with the Stars and 98 Degrees fame) have partnered with MACLYN and Dunkin’ on past projects. We knew we could count on them to help us capture these critical markets for Dunkin’, and Drew and Jenny knew we’d make it a fun experience that gave their own brands a boost.

Over the next few weeks, our team worked closely with Jenny, Drew and a network of media partners to bring the campaign to life.

Take a look at the results below and keep scrolling to see Jenny and Drew’s content!

The results are in!

From creative concepting to execution, our team helped bring the campaign to life across TV, radio and social media, reaching over 1.2M Dunkin’ fans and scoring more than $160K in TV publicity value.

Now, let’s take a look at the content that made such a big splash…

Content examples: Jenny brings joy to the world

Content examples: Drew Lachey gets Dunkified

More Dunkin’. More MACLYN. More awesomeness.

Like what you’re seeing? Take a look at some more work we’ve done for Dunkin’ or get to know the people who bring these campaigns to life—the MACLYN team!