Do’s and Don’ts of Social Media Advertising

May 11, 2022

There once was a time when social media was a new and novel idea. Now, it’s an essential requirement for all businesses and brands who want to connect with their audience in a meaningful way. That’s why businesses are increasing their investment in social media advertising.

Today, approximately 4.48 billion people use social media worldwide, which is more than double the 2.07 billion people in 2015. The high number of social media users offers opportunities, but also introduces a few challenges. For example, how do you make sure that your message reaches the right people?

There are many benefits of social media ads which serve as an effective way to refine your audience and target your message. With paid social advertising, you make sure that you reach your ideal consumer and prompt action.

So, how do you make the most of social media advertising? Read these do’s and don’ts of social media for business to get started.

Do: Social Media Advertising Essentials

Social media is a creative marketing endeavor, but there are a few key steps to make the best return on your investment.

Do Use a Clear Call-to-Action

When putting money behind a campaign, it’s important to have an end goal in mind. Whether you want the consumer to contact your team, read more about your promotion or make a purchase – you need to guide them toward the action. The most effective way to do so is with a strong, clear call-to-action.

Do Be Visual With Your Campaign

Research shows that the human brain processes visuals 60,000 times faster than text. Using strong imagery and video is key to capturing audience attention (and then retaining it). The rapid processing of visuals and the ability to evoke emotional reactions is an effective tool for inspiring action.

Do Rely on the Experts

If you want to make the most of your campaign, then it’s best to get the help of a paid social marketing agency who understands the nuances of the platforms. Hiring a marketing agency that specializes in social media ads will help to get the best results for your ad dollars, optimizing return on investment – without the stress of having to figure it out for yourself!

Don’ts: What to Avoid with Social Media Advertising

Making these mistakes could bottleneck your progress and limit the potential of your social media campaign.

Don’t Be Copy Heavy

Due to a combination of excess information and available content, social media has shortened the average attention span. So, what does this mean for social media advertising campaigns? They need to be clear, concise, and to the point. Each word should serve a purpose, and long winded copy is a no-no.

Don’t Be Too Broad In Your Targeting

If you want to get the most bang for your buck, then you need to identify and reach the correct target audience. When setting up a campaign, you need to consider your target audience and set parameters along your niche. If you make your target parameters too broad, then you’re less likely to convert.

Don’t Neglect a Content Plan

Paid social media posts should fit into a broader content calendar that has been carefully planned, with clear goals in mind. Take the time to research the best time to post, which platforms are most suited for your brand, and which posts perform best when putting together your content plan.

Social Media Marketing Agency for the Best Results

If you’re looking for a social marketing agency in the broader Naperville, Chicago and Des Moines area, then look no further than our fantastic team at MACLYN.

Our social media management experts are a whizz at paid social advertising, and we know all the tricks to make your content reach as many of the right people as possible. Ready to get started? Request a consultation and let’s connect!


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