the challenge Before America could run on Dunkin’, the Midwest market needed help to turn a Boston import into a hometown hero.the solution For over 20 years as a prolific Dunkin’ partner, we’ve perked up brand loyalty and kept excitement brewing in 53 markets all...
“Data”, like marketing or content, is another all-important buzzword that gets confusing, but in our context it’s customer information that can be used to predict their needs, desires and future behavior. Because data’s your best bet for ROI, it’s important to have an agency who knows how to harness it.
THE DEAL WITH DATA
We consult with you to understand your current data, compile it, and use it to determine your budget and how to achieve your goals. The key is to build a customer profile to get the full picture, putting your clients under various ‘tags’ and ‘groups’ to gain a greater understanding of your market – and a greater profit.
deep data dives
We’ll let you in on our little secret: data isn’t just digital. Data exists everywhere. That old rolodex of cold calls? That’s data. Your favorite customer’s birthday? Data. When we pair ideas with the right research, data can directly boost your bottom line.
GET WITH THE PROGRAM
Loyalty programs – which allow your audience to unlock rewards by interacting with your brand – can be an effective tool to keep your customers coming back. We will help you determine if a loyalty program is right for your business (sometimes, you just need a database to determine your goldmines). If so, we design, implement, manage and promote the program.