Original Photography Is Key to Your Marketing. Here’s Why.

May 10, 2021

Quality photos show your customers who you are and why they should buy from you

Seeing is believing. This old adage remains true to this day, especially in the world of business. Then, the question becomes, can your prospective customers see you? If you’re not using original photography, the answer is no.

Top-notch visuals are at the heart of any effective content marketing strategy. Here’s why your business strategy needs to include high-quality, original photography.

You need to stand out

Stock photos can make do in a pinch, but if you really want to stand out from the competition and establish a unique identity for your brand, original photography is the way to go.

This is because original photos of your products and services capture the vision behind your brand in a way that stock photos never could. By taking your own shots, you control the whole process, from lighting and setup to composition and editing. It’s the uniqueness of this vision that will establish your brand identity and resonate with your target customers.

You want to build trust

People want to know who they’re buying from. If potential clients visit your website and you don’t have great photos of your office and your team, they won’t feel that connection and won’t be inspired to buy.

High-quality images of your company’s workspace and professional headshots of your employees reassure your audience that you are a real company with a real team behind it. With so much business being conducted through the anonymity of the internet, great photography can make the difference between winning a customer’s trust (and their business) and losing them to the competition.

You want your content marketing to work

Here are some facts about content marketing that make it clear just how important images are to a successful strategy:

● Blog posts with images receive almost 95% more views than posts without images
● Social media posts with images get vastly more clicks, likes, shares, and retweets than posts without images

Why is this? People are drawn to images. But not just any images. Studies have shown that people have developed a kind of blindness to stock images, and it’s not hard to see why. Stock images tend to be stiff and unnatural and are way too general to make much of a statement about anything. Original brand photography, however, captures people’s interest much more effectively because it tells a story about what your company does and the people behind it.

Does this sound like a lot? A photography agency can help make it easy

Becoming a great photographer takes time and effort, but hiring one can be quick and easy, if you know where to look. Our creative content agency includes a team of experienced professionals who can help you elevate your brand’s visuals with high-quality, original photography. We handle the art direction from start to finish, from the lighting and shot lists to the makeup and on-set snacks.

If you’re in the Des Moines, Naperville, or Chicago areas, and are looking to level up your visual and marketing strategy, drop us a line to find out more about our a la carte content creation services.

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