“Cinematic Advertising” is Reshaping the Consumer Battleground.

“Cinematic Advertising” is Reshaping the Consumer Battleground.

Nexus Studios brings a concept to glorious, animated life in “The Story of an Idea.” This year’s ADDY Awards more closely resemble the Cannes Film Festival than an advertising show. Complex characters. Sharp dialogue. Action, drama, romance. Scenes that have parents...
Don’t Stop Believing: At Super Bowl LI, Advertising Takes a Stand

Don’t Stop Believing: At Super Bowl LI, Advertising Takes a Stand

“The will to succeed is always welcome here.” As a migrant mother and daughter walked through a doorway built through a border wall, 84 Lumber was catapulted from virtual unknown to overnight sensation. To play it safe is to play into the hands of Average. Its...
Reaching a Younger Audience Through Snapchat

Reaching a Younger Audience Through Snapchat

Since it’s launch in 2011, Snapchat has quickly grown into one of the most popular social media applications in the world with 200 million users. Despite it’s popularity, many skeptics exist, and then of course there are those whom ultimately – just don’t get it. What...
Native Ads Will Dominate Mobile in 2016

Native Ads Will Dominate Mobile in 2016

In a recent blog discussing 2016 advertising trends, we mentioned the importance of native advertising in order to keep up with digital and mobile trends. While content marketing is nothing new, advertisers are using this tactic as a way to reach consumers more...