Thought Leadership
The Real-Deal, No-BS Bottom Line of Your Company’s “Big Idea” – and how it’s going to take you to the moon & beyond. Let’s get this out of the way: The idea that branding is some mystical, hocus-pocus pseudo-science dreamed-up by kale-smoking...
When you’re building a brand, you’re building a belief system. And it becomes your company culture. Because a brand is an anthem. And it’s nothing if your people don’t believe. It’s about getting your employees to care passionately about their...
At MACLYN, we believe advertising is not about the product: it’s about the consumer’s relationship with the brand. About what it allows them to do. About how it makes them feel. How it helps them live a better life. We believe ads should earnestly...
What’s in a name? Only the key to victory. Because if sales is a war, then brand is the way to win it. A brand is an identity. An identity is an idea. And an idea is bulletproof. Simply put, a brand is what people think when they hear your name. A...
For those of us in the advertising game, last night’s spat between the Eagles and Those Other Guys was a good chance to restock on chips & dip. It gave us a few precious moments to resupply before rushing back to the sofa and settling in for...
Nexus Studios brings a concept to glorious, animated life in “The Story of an Idea.” This year’s ADDY Awards more closely resemble the Cannes Film Festival than an advertising show. Complex characters. Sharp dialogue. Action, drama, romance. Scenes...
MACLYN is perpetually in search of new tactics to turn the tide of our war with Average. Average has many allies. One of them is Obsolescence. That’s why we investigate future tech, in the hope of blasting Banality back to the Stone Age. In the...
“The will to succeed is always welcome here.” As a migrant mother and daughter walked through a doorway built through a border wall, 84 Lumber was catapulted from virtual unknown to overnight sensation. To play it safe is to play into the hands of...
Since it’s launch in 2011, Snapchat has quickly grown into one of the most popular social media applications in the world with 200 million users. Despite it’s popularity, many skeptics exist, and then of course there are those whom ultimately –...
In a recent blog discussing 2016 advertising trends, we mentioned the importance of native advertising in order to keep up with digital and mobile trends. While content marketing is nothing new, advertisers are using this tactic as a way to reach...
