Thought Leadership
Written by MACLYN President & Managing Partner Bill Murphy It feels like it was a lifetime ago, and also like it was just yesterday, that the U.S. went into lockdown. I remember so many details from that surreal time, from fan-less NBA games to...
Written by MACLYN Copywriter Troy Kelleher For some of us who work in marketing, there is a constant, simmering anxiety to be all things—a writer, a strategist, a project manager, and perhaps a social-media pro, all rolled up into one...
Much has been said about the economic devastation of the pandemic: the jobs lost, the businesses closed, the industries overturned. Less attention has been given to another victim of the crisis: the nonprofit sector and the millions of people who...
Everyone knows that first impressions matter. When you meet someone for the first time, the impression that you make stays with them long after the conversation is over, playing a disproportionate role in shaping their perception of you. That’s...
Many of us had our first taste of hosting a virtual event this spring, when the world shut down and we attempted to bring our families together over Zoom. “How hard can it be?” we said as we confidently sent an invite without detailed, step-by-step...
There’s no B2B or B2C – there is only person to person . Every business relationship is just that: a relationship. Client communication is an integral part of every business, no matter the size, in every industry. So, what do we need to keep in...
As a marketing agency, we’re seeing today’s shoppers go digital like never before. Now, businesses of all sizes – including small shops that have traditionally been brick-and-mortar – are beginning to build online storefronts . Easier said than...
Here’s some fun and hopeful tips and tricks the #EnemyOfAverage has found helpful the past week. For though we’re apart, we still work right alongside one another . – Remember that you are not alone. Though there’s a social distance,...
As a marketing agency, we’ve always used our talent and resources to promote the people and things we believe in. That isn’t changing. However, now that our world is in the midst of a crisis, we’re getting creative with how we use our skills,...
Branding agencies & technology firms are battling for your soul. It’s kind of intense. Did you hear? There’s a war on. And it’s all about you. Actually, it’s more of an arms race. And, if you’re even vaguely connected to the world of branding,...
