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Thought Leadership
Before You Tighten That Marketing Budget, Consider This

Before You Tighten That Marketing Budget, Consider This

Written by MACLYN President & Managing Partner Bill Murphy It feels like it was a lifetime ago, and also like it was just yesterday, that the U.S. went into lockdown. I remember so many details from that surreal time, from fan-less NBA games to...

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In Defense of Lopsidedness

In Defense of Lopsidedness

Written by MACLYN Copywriter Troy Kelleher For some of us who work in marketing, there is a constant, simmering anxiety to be all things—a writer, a strategist, a project manager, and perhaps a social-media pro, all rolled up into one...

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The Nonprofit’s Survival Guide to 2020-2021

The Nonprofit’s Survival Guide to 2020-2021

Much has been said about the economic devastation of the pandemic: the jobs lost, the businesses closed, the industries overturned. Less attention has been given to another victim of the crisis: the nonprofit sector and the millions of people who...

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First Impressions: Some Advice for Launching Your Brand

First Impressions: Some Advice for Launching Your Brand

Everyone knows that first impressions matter. When you meet someone for the first time, the impression that you make stays with them long after the conversation is over, playing a disproportionate role in shaping their perception of you. That’s...

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5 Tips to Consider When Communicating with Clients

5 Tips to Consider When Communicating with Clients

There’s no B2B or B2C – there is only person to person. Every business relationship is just that: a relationship. Client communication is an integral part of every business, no matter the size, in every industry. So, what do we need to keep in mind...

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E-commerce for Small Biz

E-commerce for Small Biz

As a marketing agency, we’re seeing today’s shoppers go digital like never before. Now, businesses of all sizes – including small shops that have traditionally been brick-and-mortar – are beginning to build online storefronts. Easier said than...

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Co-working Through COVID-19: How to Make It Work

Co-working Through COVID-19: How to Make It Work

Here’s some fun and hopeful tips and tricks the #EnemyOfAverage has found helpful the past week. For though we’re apart, we still work right alongside one another. - Remember that you are not alone. Though there's a social distance, there is no...

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In the Wake of a Crisis, We’re Getting Creative

In the Wake of a Crisis, We’re Getting Creative

As a marketing agency, we’ve always used our talent and resources to promote the people and things we believe in. That isn’t changing. However, now that our world is in the midst of a crisis, we’re getting creative with how we use our skills,...

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The Agency/Technology Arms Race, Explained

The Agency/Technology Arms Race, Explained

Branding agencies & technology firms are battling for your soul. It’s kind of intense. Did you hear? There’s a war on. And it’s all about you. Actually, it’s more of an arms race. And, if you’re even vaguely connected to the world of branding,...

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