Marketing
When you hear the term “influencer marketing,” you probably think of a Kardashian. Which Kardashian is up to you – it doesn’t really matter, and you may not even be sure. All you know is that the Kardashians have something to do with influencer...
Everyone is on social media these days, right? Even our grandparents are active on Facebook and discovering YouTube videos. Pretty much every demographic has a social media platform or two they spend time on. So, it stands to reason that when it...
In the era of remote work, social distancing and the “new normal,” everything is digital. From conferences to school to happy hours, we can do anything that needs to be done on a computer, tablet or smartphone. This increased use of web platforms...
The word marketing is tossed around so often. There’s so much thought leadership and meanings out there, so we like to cut straight to the chase: What does a marketing agency do? The stereotypical coffee dad joke would be “What doesn’t a...
In 2020, to win sales you first have to win souls: and content marketing is how you reach hearts and minds. And value is the key . Let’s back up: because it’s the current and future paradigm, you see the phrase Content Marketing thrown...
When you walk through the doors of an agency, they should have an answer to “ What is marketing strategy? ” There are companies that try to dazzle you with the maximum amount of buzzwords. Disrupt the digital landscape with innovative...
Many of us had our first taste of hosting a virtual event this spring, when the world shut down and we attempted to bring our families together over Zoom. “How hard can it be?” we said as we confidently sent an invite without detailed, step-by-step...
Ah, the hunt for a marketing agency. It’s like dating. You swipe right on a lot of profiles. You chat, you go out, only to find they don’t match up to their picture. Some promise you the world, then ghost. Some are way too into The Office and...
You might’ve heard, but the world’s a little crazy now. Everyone is redefining themselves. You should ask yourself who you are every day. To reaffirm yourself. And as a marketing AND advertising agency, we think it’s important to ask...
As an agency, we are constantly looking at data – our own data, our clients’ data, industry data and so on. In order for our clients, and therefore us, to be successful, all of our decisions need to be knowledge-based – and knowledge comes from...
