Marketing
When you run a business, managing your data may not be at the top of your priority list. You have better things to do, right? Well, proper data management can set your company up for success. Whether it is for your marketing data or customer...
Some people think social media is easy, and while aspects of it are simple if you have the proper knowledge, there is much more to it than people think. Running social media for a business is more than writing a quick caption, maybe adding an...
Marketing isn’t what it always was. It’s no longer a simple ad on TV or a half page ad in your favorite magazine. Today it’s much more than that, from knowing your customer, to providing relevant content, and engagement on social...
If the advertising world had an Olympics, search engine marketing (SEM) would be the 100-meter sprint of reaching new customers. It’s an umbrella term used to describe the process of increasing your website’s visibility through paid search, such as...
Search engine optimization (SEO) is like the long hike of marketing. It has peaks and valleys that eventually lead to a beautiful vista of long-lasting, organic traffic and success. Ahh. Smell that fresh mountain air. If you ask a marketing agency,...
Outsourcing sometimes gets a bad rap. Some companies feel it’s a waste of money to pay an outside firm to do something they can probably handle in-house. But think about it this way – what if you were hosting an event (at some point in the future...
There’s an unfortunate rumor going around that people don’t use email anymore. Email is an outdated mode of communication, some people say. Who reads email? Well – a lot of people. According to Statista , the number of global email users in 2018...
A content marketing strategy without video is a bit like a french fry with no salt— still okay, but a little bland. And definitely not living out it’s full potential. Video has recently become the most preferred way for people to consume content...
Question: Discovery is…. A. The cable channel you actually want your kids to watch. B. Found in a temple deep in the Himalayas. C. A process in which we research what is distinct about your business—the differentiators that separate you from your...
It is often said that marketing is one of the most important functions a business can engage in. But why? It might seem more logical to some that more, well, businesslike functions would be far more important than marketing – accounting, sales and...
