Making the IMRIS Brand, Part I: Humanity Returns to Healthcare

Making the IMRIS Brand, Part I: Humanity Returns to Healthcare

“For the Human Experience” doesn’t look or sound like other brands in the medical technology industry. Created by MACLYN, IMRIS’ new brand retains many of the field’s hallmarks: the sleek innovation, the hulking magnets, the delicate microscopes, the futuristic...
Cop On A Rooftop 2017: A Roundup of Stories From Around Chicagoland

Cop On A Rooftop 2017: A Roundup of Stories From Around Chicagoland

MACLYN is proud to be a part of Dunkin’ Donuts 15th annual Cop on a Rooftop. We are thrilled to support such an incredible cause. This year roughly 280 participating locations raised $670,000 for Special Olympics Illinois and the Illinois Law Enforcement Torch...
Postcards From The Front: D.C. gets E.P.I.C.

Postcards From The Front: D.C. gets E.P.I.C.

THE MISSION E.P.I.C. (The East Polk Innovation Collaborative) is a coalition of community leaders on the rapidly growing east side of Des Moines. Their mission? The future: A truly E.P.I.C. Tomorrow where the nation’s industry giants are invited to build their empires...
Postcards From The Front: IACP, Changing the Conversation

Postcards From The Front: IACP, Changing the Conversation

Superman and Batman. Butch and Sundance. Bill Murphy and Jay Paonessa. There are few pairs as formidable as the leaders of MACLYN. With the sound and fury of a cavalry charge, our Agency President and Creative Director took their badass blend of fire and fortitude to...
EPRD to have a major rebranding

EPRD to have a major rebranding

Article by: Jonathan Krueger, The Des Moines Register Following the lead of AltoonaNow, the East Polk Regional Development, Inc. has teamed up with MACLYN to help rebrand the organization. The group will unveil its new brand Wednesday, Oct. 19. “It is something that...