The Meaning of MACLYN
Our Team
Brand Identity Public Relations Athlete Endorsement Content Creation Social the challenge Special Olympics Illinois (SOILL) is a storied organization with an incredible legacy. When they came to us with the goal of recruiting more athletes, volunteers and donors of...
Logo Design Brand Development Web Design Digital Social Maclyn partnered with the GIVE (Golf for Injured Veterans Everywhere) Foundation to reimagine their brand and marketing strategy. Today, we continue to help the organization attract donors, educate the public,...
Logo Design Brand Development Web Design Digital Social the challenge Next Door & Window is a titan of window and door replacement, a paragon of quality and service. But in a saturated market, prospective customers were looking through them, rather than at...
Logo Design Brand Development Web Design Digital Social the challenge Oswald’s, Naperville’s oldest family-owned-and-operated pharmacy, has been a constant for families throughout the last 145 years. But as the store changed ownership to the next generation in the...
Experiential Marketing Content Creation Media Pitching Event Planning the challenge Before America could run on Dunkin’, the Midwest market needed help to turn a Boston import into a hometown hero.the solution For over 20 years as a prolific Dunkin’ partner, we’ve...
Logo Design Brand Development Web Design Social Marketing Strategy the challenge As economic development hit western Des Moines, investors largely ignored the City of Altoona, just to the east. They perceived it as a “small, sleepy town”, failing to see the potential...
Logo Design Brand Development Web Design Digital Social Maclyn worked with this legendary 140-year-old brand to honor its legacy while forging a new, exciting future. From crafting their new “Hold Strong” identity to tailoring their messages for key markets, we’ve...
Logo Design Brand Development Web Design Digital Social the challenge Scientel Solutions is up there with the world’s leading innovators, delivering high-tech solutions like Drone Defense and Smart City Infrastructure. They’re basically the James Bond-meets-MacGyver...
Brand Identity Web Design Social Media Management Videography the challenge “The Homestead” was ready to grow into a national autism organization, but the market perceived them as “small-time” and “local.”the solution Through emotional branding & strategic...
Video Production Content Creation Brand Campaigns Social Media Animation Web Design the challenge To achieve their ambitious goals and grow their audience, Avanade needs a creative partner who champions their brand while continuously pushing them to greater heights. o...
Brand Development Experiential Marketing Tradeshow Ideation Social Media the challenge IMRIS was a life-saving surgical revolution with a limited market perception. But their perceived value as “just a tech company” was costing more than just revenue: it was time to...
Content Creation Web Design SEO Brand Identity Photography the challenge LABS had an awareness & perception problem. The target market perceived them as “intimidating” and “elite,” while their unique location hid them from public view: literally and figuratively.the...
Logo Design Brand Development Web Design Digital Social the challenge BrownWinick is a law firm headquartered in Des Moines, Iowa, home to some of the most respected attorneys in their respective fields. But in law, as in life, you’re only as good as your reputation:...
Content Creation Web Design SEO Videography Photography the challenge PAC-MAN Entertainment is an interdimensional realm of 8-bit awesome, boasting an arcade, bowling, full service restaurant, office meeting spaces, sports bar and more. BANDAI-NAMCO, (creators of the...
Outsourced Marketing Content Creation Creative Campaigns Media Planning the challenge Choose DuPage is the economic development alliance for DuPage County, Illinois. A public/private partnership between business and government leaders, their collective mission is to...
Logo Design Brand Development Web Design Digital Social the challenge The Iowa Finance Authority makes life better for Iowans. It’s that simple. However, when we first started working with them in 2015, most people weren’t aware of the organization’s statewide...
Brand Development Digital Media Social Media Email Marketing the challenge Wannemaker’s Home and Garden is Chicagoland’s best garden and home boutique – but as they looked to expand their customer base, the community pillar needed a fresh brand that was relevant to...
Feb 1, 2022
The coffee market was hot this Christmas (like, straight-out-of-the-espresso-machine hot) and Dunkin’ needed to make a big splash in two of its biggest Midwest markets: Chicago and Cincinnati. With festive products like Peppermint Mocha Signature...
Apr 9, 2021
Oswald’s isn’t your typical pharmacy. A Naperville landmark, the business is the oldest continually owned family pharmacy in Illinois. Deeply rooted in the culture of the surrounding community, Oswald’s has a history that spans 145 years, six...
Feb 19, 2021
As numb as we’ve all gotten to emails that lead with “in these unprecedented times”, COVID-19 continues to remain an active crisis. In March of last year, when the news first broke, nationwide fear was at its peak. But that didn’t stop our...
Nov 19, 2020
The brand you build to represent your company should be the same as the brand you put on the product itself. It embodies everything you stand for. It’s a testament to being tested. Your history, your legacy, how you make your mark. For...
Dec 14, 2018
When our client Dunkin’ needed to get the word out about their new line of hand-crafted Espresso beverages, we brewed up an unbelievable blend of omni-channel experiences. We knew that words weren’t enough to describe how Dunkin’ Espresso makes you...
Feb 8, 2018
After launching the IMRIS brand, we grow it, guard it, and keep it at the forefront of the industry. Launching the brand was just the beginning. Now that IMRIS’ new “Human Experience” brand is out in the wild, MACLYN’s creative team moves on to our...
Feb 1, 2018
We assembled a ragtag team of talent: a pro chalk artist, a theatre troupe and a pair of musicians. Together, we put on an IMRIS-branded, black-box theatre production. The new IMRIS brand is ready to be unleashed. Now, it’s time for the MACLYN team...
Jan 25, 2018
A ballerina, a creative director and a camera crew walk into an operating theatre… Now that we have IMRIS’ Core Creative Idea, it’s time to craft the vision with stunning imagery, video and branded content. Join our team as we take you into The...
Jan 18, 2018
MACLYN’s creative team gathers in the “War Room” for an early Ideation session, a no-holds-barred brainstorm – where ideas fly, inspiration strikes and a concept springs to life. It’s time for our Creative Warriors to do what they do best. Armed...
Jan 11, 2018
“Discovery” is an immersive research process. Before creating a brand, we explore the landscape, interviewing key industry players, scouting-out the competition and searching everywhere for inspiration. It’s early 2017, and IMRIS is ready to...
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Brand Development
Content Creation
Graphic Design
Photography
Web Design + Development
Outsourced B2B Marketing
Strategy
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Search Engine Marketing
Social Media Management
Content Marketing
Influencer Marketing
Videography
Post-Production
Screenwriting
Animation
Earned Media
Community Relations
Crisis Communication