Client Work
The coffee market was hot this Christmas (like, straight-out-of-the-espresso-machine hot) and Dunkin’ needed to make a big splash in two of its biggest Midwest markets: Chicago and Cincinnati. With festive products like Peppermint Mocha Signature...
Oswald’s isn’t your typical pharmacy. A Naperville landmark, the business is the oldest continually owned family pharmacy in Illinois. Deeply rooted in the culture of the surrounding community, Oswald’s has a history that spans 145 years, six...
As numb as we’ve all gotten to emails that lead with “in these unprecedented times”, COVID-19 continues to remain an active crisis. In March of last year, when the news first broke, nationwide fear was at its peak. But that didn’t stop our...
The brand you build to represent your company should be the same as the brand you put on the product itself. It embodies everything you stand for. It’s a testament to being tested. Your history, your legacy, how you make your mark. For...
When our client Dunkin’ needed to get the word out about their new line of hand-crafted Espresso beverages, we brewed up an unbelievable blend of omni-channel experiences. We knew that words weren’t enough to describe how Dunkin’ Espresso makes you...
After launching the IMRIS brand, we grow it, guard it, and keep it at the forefront of the industry. Launching the brand was just the beginning. Now that IMRIS’ new “Human Experience” brand is out in the wild, MACLYN’s creative team moves on to our...
We assembled a ragtag team of talent: a pro chalk artist, a theatre troupe and a pair of musicians. Together, we put on an IMRIS-branded, black-box theatre production. The new IMRIS brand is ready to be unleashed. Now, it’s time for the MACLYN team...
A ballerina, a creative director and a camera crew walk into an operating theatre… Now that we have IMRIS’ Core Creative Idea, it’s time to craft the vision with stunning imagery, video and branded content. Join our team as we take you into The...
MACLYN’s creative team gathers in the “War Room” for an early Ideation session, a no-holds-barred brainstorm – where ideas fly, inspiration strikes and a concept springs to life. It’s time for our Creative Warriors to do what they do best. Armed...
“Discovery” is an immersive research process. Before creating a brand, we explore the landscape, interviewing key industry players, scouting-out the competition and searching everywhere for inspiration. It’s early 2017, and IMRIS is ready to...
